SearchCap: The Day In Search, Jan. 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Free Webinar this Thursday: Measuring Search Success 2007
    I’d like to extend a personal invitation to all search marketers to attend the second webinar from our sister site Search Marketing Now. The topic is Measuring Search Success 2007. I’ll be presenting the webinar this coming Thursday, January 11, at 1pm Eastern time. The webinar is free to attend. You’ll find more information and registration info here….
  • 25 Tips To Optimize Your Blog For Readers & Search Engines
    Everyone and their dog (yes, there are a few dogs out there with their own blogs) have started up a blog these days, but many people just aren’t taking the steps needed to optimize their blogs for both readers and search engines. While blogs can be business related (another blog about mesothelioma anyone?) they can also be personal where you talk about the great ham sandwich you had for lunch today or the crappy service you had at that trendy restaurant last night. But whether your blog is business or personal, you should ensure that you are optimizing your blog…
  • Fraudwall, New Anti-ClickFraud Company Funded
    Fraudwall, a new company formed by Ron Conway, a well-known Internet investor, and Jim Pitkow, formerly Moreover’s CEO, has raised millions in venture capital according to this article in Venture Beat. The company is saying little about its approach, although a LinkedIn profile of Fraudwall’s CTO Marc Brown says: "Fraudwall provides online advertisers with a solution that identifies click fraud by leveraging expertise in statistics, user modeling, machine learning, and IP forensics. The company was founded by a team of serial entreprenuers and distinguished researchers. Fraudwall is currently hiring A+ researchers, engineers, and other exceptional individuals!"…
  • A Big List of Search Marketing Blogs
    Can’t get enough about search marketing each day? Lee Odden has a cure for information underload: A huge list of more than 250 search marketing blogs, updated every Friday (here’s the list of new blogs added last Friday). Have a blog and want to get added to the list? Simply link to the list and Lee will see the link in his stats, which will prompt him to look at your blog (this is also a brilliant link baiting strategy—Kudos, Lee!). Lee is also providing an OPML file so you can easily import all 250+ blogs into your own feed…
  • Yahoo China Morphing Into A Business Portal
    Yahoo China is transforming itself into a business-oriented search engine, in part to deal with crushing competition from and portal "If Yahoo is going to win, it has to do so in a new way," said Jack Ma, CEO of e-commerce company Alibaba Group, which runs Yahoo’s China operations in an interview with The Associated Press in China. Baidu is the search king in China, with nearly 64% market share, according to a recent Wall Street Journal article. Yahoo China has just an 8% share, after Google China’s 19% share. The move comes little more than a year…
  • Google Moon, Google Mars, Now Google Universe? Google Partnership With Space Telescope Project May Make UniTube Possible
    Google to help build telescope from the Associated Press covers Google looking again to space as a new frontier. This time, the company is getting involved with the Large Synoptic Survey Telescope. To be built in Chile, the LSST is planned to scan the sky on a continuous basis, which should allow "movie-like" looks at the universe. It’s expected to open in 2013, with a price tag of $350 million from public and private funds. And Google’s putting up how much? That’s not said. Apparently exactly what Google is to do remains undefined. From the press release, we only…
  • Google A "Frenemy" of Traditional Media?
    Spotted via Paid Content, Google an ally, not a threat, media exec says is an interview with David Eun, vice president of content partnerships, the former NBC and Time Warner Inc. executive and Google’s ambassador to the television, movie, publishing and local-media industries. with the LA Times Chris Gaither. Google has no intention of competing with traditional media by creating content, says Eun. Nonetheless, many media companies remain wary of Google even as they craft distribution deals. That’s unjustified, says Eun. "When people say we’re to be feared, I never quite know what to make of that. You can always…
  • Google Named Fortune’s Best Place To Work, But Rich Early Employees Checking Out
    Google — officially the best place to work. So says the latest survey from Fortune. But then again, Google’s got to keep the standards high as pre-IPO employees leave. A San Francisco Chronicle article also out covers how one-third of Google’s first 300 employees have gone, along with some comments on the culture getting more conservative. And to cap things off, those rich Googlers once again mean tax dollars for California….
  • Yahoo Acquires MyBlogLog & More On How It Works
    After several weeks of rumors, Yahoo has officially announced it has agreed to purchase the MyBlogLog service. I’ve used the service for several weeks on my personal blog Daggle and the Daily SearchCast and found it pretty compelling. I’ve just added it now to Search Engine Land. It allows you to easily let anyone join and see your "blog community." You’ll find some discussion of the sale via Techmeme here and here. Below, I’ll cover more on the basics of how it works from blog surfer and blog owner perspective. MyBlogLog works by having you insert JavaScript tracking code on…

Search News Headlines From Elsewhere:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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