Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The History Of Google Places, All On One Page
Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because I’m mentioned as one of the sources/contributors. But more likely it’s just that this is an important search reference document, and that’s why I think that anyone interested or involved in local search should know about it. David [...]
- Iran: Google Is A Spying Engine
In a sound byte that might remind you of Baghdad Bob*, Iran’s police chief has announced that Google is a tool for spying. And not only that, but the Iranian government is also using that and other concerns to form a “national internet” under state control. Esmail Ahmadi Moghaddam made his comments this week to [...]
- Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose
Search engine marketing changes almost daily. Google is now blocking some referrer informationa. Link data got harder to analyze. And today’s Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need to map out a brilliant 2012 and beyond. Attend Search [...]
- 5 Questions To Streamline Your Keyword Research
It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself seem like the search Dalai Lama? First, [...]
- How To Improve Site Credibility Through Search & Social Media
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet. In the world of Internet spam, scams, and shams, we’ve learned to be wary of what we find online. [...]
- Google’s Results Get More Personal With “Search Plus Your World”
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will [...]
- Link For The Real World, Not Just Your Site
The goal of most link building campaigns is to drive traffic to your site and get amazing rankings. However, consider this: with all the available social media channels where people will be engaging with your brand, why not view them with the same importance as your main site? What will happen if your site gets [...]
- Will Yahoo Remain A Global Player Under Scott Thompson?
For Yahoo, the new year got underway with the appointment of a new leader, Scott Thompson. Mr. Thompson’s appointment was announced on the 4th of January with him due to take up his responsibilities at the beginning of this week — so right now, he’ll be meeting his new team and finding out what really [...]
- BBC Report: Google Admits Accepting Illegal AdWords In The UK
Ads for illegal Olympic ticket resellers, ads for cannabis, and ads for fake identification cards and UK passports. All illegal, but all could, up until recently, be found on Google.co.uk, according to a British Broadcasting Company (BBC) investigation publicized today. Though Google shut down the illegal advertisers when the matter was brought to the company’s attention [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Twitter: Google+ Integration In Google Search Is “Bad” For Everyone
- Google Maps To Navigate Its Way To Google+ Games In February
- Google+ Gets Big Push With New “Search Plus Your World” Feature
- Sprint To Get Galaxy Nexus, Will Allow Google Wallet
- Who’s Surgin’, Who’s Saggin’: iPhone Or Android?
- Twitter Launches Content Distribution Program For Verified Accounts
- Return Path Acquires OtherInbox, Expanding Its Trove Of Email Data
- Affiliates Get A Win: Amazon Will Collect Sales Tax In Indiana
- Steve Ballmer’s Last CES Keynote: Metro, Metro, Metro & Windows, Window, Windows
- SOPA Issues To Be Discussed At Upcoming House Hearing
Search News From Around The Web:
Business Issues
- Google Engineer Urs Holzle: Speed Is King (GOOG), San Francisco Chronicle
Local, Maps & Mobile
- BlackBerry OS 7.1 announced with Wi-Fi hotspot, NFC contact sharing, BBM 6.1, The Verge
- Get indoor maps of Las Vegas Casinos, the Convention Center and more, Google LatLong
- Google announces Galaxy Nexus coming to Sprint with Google Wallet support, 9to5Google
- Why I Hate Android, parislemon.com
Link Building
- Backlink Data – Who is the Best Provider of them All?, RankAbove
- How we Identified and Rectified Malicious Linking, SEOptimise
- Interview with Link Building Expert Ross Hudgens, Point Blank SEO
- Scalable Link Outreach with Gmail and Boomerang, SEO Book
- Why Attract the Linkerati, cornwallseo.com
Paid Search & Contextual
- AdSense Management API and Chart Tools week: Tuesday, Google Ads Developer Blog
- Google AdSense Ads Don’t Show On Amazon Kindle Fire, Search Engine Roundtable
SEM Industry
- Richard Zwicky Has Joined BlueGlass, blueglass.com
SEO & SEM
- Adding Universal Search Results to PRO – Part 1: Local Results, SEOmoz
- Google Caught Buying Links: Bruce Clay’s Analysis, BruceClay.com
- Google Places Reviews Finally Showing up on AdWords Ads?, OptiLocal
- 7 Habits of Ineffective PPC Agencies, PPC Hero
- 8 Alternative Ways To Use Screaming Frog for SEO, distilled
- After the SEO Audit: When SEO Gets Strangled, outspokenmedia.com
- Choosing an SEO Agency, SEO Positive Blog
- Coming Soon: Microsoft adCenter For Mac, Search Engine Roundtable
- Duplicate Keywords and Normalization in Microsoft Advertising adCenter, adCenter Blog
- Historic Index Update, Majestic SEO Blog
- Named Entities; associations for SEO, Search News Central
- Personalized optimization tips explained, Inside AdSense
- SEO Zombie Hunt, Search Engine People
- The Secret to Getting a Job at Google Revealed, Forbes
- Universal Search Results in PRO – Part 1: Local Results, SEOmoz
- Visit the re-designed AdWords Help Center today, Inside AdWords
Social Media
Video, Music & Image Search
Related Topics: Channel: Other | SearchCap
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