SearchCap: The Day In Search, January 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The History Of Google Places, All On One Page

    Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because I’m mentioned as one of the sources/contributors. But more likely it’s just that this is an important search reference document, and that’s why I think that anyone interested or involved in local search should know about it. David [...]

  • Iran: Google Is A Spying Engine

    In a sound byte that might remind you of Baghdad Bob*, Iran’s police chief has announced that Google is a tool for spying. And not only that, but the Iranian government is also using that and other concerns to form a “national internet” under state control. Esmail Ahmadi Moghaddam made his comments this week to [...]

  • Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose

    Search engine marketing changes almost daily. Google is now blocking some referrer informationa. Link data got harder to analyze. And today’s Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need to map out a brilliant 2012 and beyond. Attend Search [...]

  • 5 Questions To Streamline Your Keyword Research

    It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself seem like the search Dalai Lama? First, [...]

  • How To Improve Site Credibility Through Search & Social Media

    Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet. In the world of Internet spam, scams, and shams, we’ve learned to be wary of what we find online. [...]

  • Google’s Results Get More Personal With “Search Plus Your World”

    Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will [...]

  • Link For The Real World, Not Just Your Site

    The goal of most link building campaigns is to drive traffic to your site and get amazing rankings. However, consider this: with all the available social media channels where people will be engaging with your brand, why not view them with the same importance as your main site? What will happen if your site gets [...]

  • Will Yahoo Remain A Global Player Under Scott Thompson?

    For Yahoo, the new year got underway with the appointment of a new leader, Scott Thompson. Mr. Thompson’s appointment was announced on the 4th of January with him due to take up his responsibilities at the beginning of this week — so right now, he’ll be meeting his new team and finding out what really [...]

  • BBC Report: Google Admits Accepting Illegal AdWords In The UK

    Ads for illegal Olympic ticket resellers, ads for cannabis, and ads for fake identification cards and UK passports. All illegal, but all could, up until recently, be found on, according to a British Broadcasting Company (BBC) investigation publicized today. Though Google shut down the illegal advertisers when the matter was brought to the company’s attention [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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