SearchCap: The Day In Search, January 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google News Fast Flip Featured Topless Playboy Model

    This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems like the image and result is now gone, but we found it a bit funny to see that on Google News. The result, which is shown below, was not complete nudity – [...]

  • Get the Tactics You Need to Succeed in 2010 at Search Marketing Expo – SMX West

    NFL Playoffs, the Super Bowl, the Winter Games in Vancouver. To compete at the highest level, athletes need the best training. For search marketers that means access to cutting edge tactics to tackle the new developments and solutions redefining search marketing. You’ll find that and more at SMX West. Time to update your playbook and make [...]

  • The End of Yahoo Shopping? Company Substantially Outsourcing To PriceGrabber

    Relatively quietly Yahoo has decided to outsource most of Yahoo Shopping to PriceGrabber. This is analogous to what Yahoo is doing with Microsoft-Bing in search — just not with Microsoft. Merchant listings will now come from PriceGrabber and e-commerce sellers will only be able to get into Yahoo Shopping via PriceGrabber or Yahoo Search (Bing). This [...]

  • Yahoo Beefing Up Social Scientist Staffing In Yahoo Labs

    Yahoo has suffered attrition and a brain drain of top talent for the past couple of years. Google and Microsoft, in some cases, have been beneficiaries of those defections. Indeed, we’ve been lamenting the loss of engineers and talent at Yahoo for some time. Now, however, the SF Chronicle reports on a new hiring effort. The [...]

  • Welcome To PPC Academy, A One-Year Paid Search Course

    Welcome to PPC Academy. For the next year, each week this column feature a post as part of an ongoing series on the best practices of paid search; a fifty-two chapter guide from start to finish covering all of the points needed to build, steward and optimize a paid search account. Even [...]

  • PPC Academy: New Column From Search Engine Land

    Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer. PPC Academy [...]

  • Bing Flashes Their Basketball Skills With NBA Results

    Every year, during or before the various sports seasons, the search engines try to mention their search results and how they often provide smart results for sport related queries. So as the NBA season gets underway, Bing wrote a blog post on how their NBA results help make you a better fan, both on [...]

  • Paid vs. Organic Search: Understanding the Dynamics

    “Why are we buying our brand keyword when we already rank #1 in the organic results?” “Why are we paying for traffic if we’re already getting it for free?” It turns out that the question isn’t whether or not you should be buying your brand keywords. The question is how much should you be willing [...]

  • Don’t Forget The Place Your Customers Call Home

    A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the latest consumer usage trends and economic realities. On December 31st, Yellow Pages directory publisher Idearc emerged from bankruptcy with a new name, SuperMedia, and a fresh understanding that new initiatives in the online and [...]

  • The Big List: 2010 Marketing Predictions & Resolutions

    Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new [...]

  • Where’s AP In Google News? Apparently In Limbo, As Contract Running Out

    It’s been noticed that new Associated Press stories — hosted by Google itself — are no longer appearing in Google News. It’s true. Since Dec. 24, Google has no longer added new AP content, something the company confirmed with me today. I received this statement: We have a licensing agreement with the Associated Press that permits [...]

  • Google Fast Flip Now On Google News Home Page

    Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.

    Publishers have [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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