SearchCap: The Day In Search, January 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Fast Flip Featured Topless Playboy Model This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google News Fast Flip Featured Topless Playboy Model
This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems like the image and result is now gone, but we found it a bit funny to see that on Google News.
The result, which is shown below, was not complete nudity – […] - Get the Tactics You Need to Succeed in 2010 at Search Marketing Expo – SMX West
NFL Playoffs, the Super Bowl, the Winter Games in Vancouver. To compete at the highest level, athletes need the best training. For search marketers that means access to cutting edge tactics to tackle the new developments and solutions redefining search marketing. You’ll find that and more at SMX West.
Time to update your playbook and make […] - The End of Yahoo Shopping? Company Substantially Outsourcing To PriceGrabber
Relatively quietly Yahoo has decided to outsource most of Yahoo Shopping to PriceGrabber. This is analogous to what Yahoo is doing with Microsoft-Bing in search — just not with Microsoft. Merchant listings will now come from PriceGrabber and e-commerce sellers will only be able to get into Yahoo Shopping via PriceGrabber or Yahoo Search (Bing).
This […] - Yahoo Beefing Up Social Scientist Staffing In Yahoo Labs
Yahoo has suffered attrition and a brain drain of top talent for the past couple of years. Google and Microsoft, in some cases, have been beneficiaries of those defections. Indeed, we’ve been lamenting the loss of engineers and talent at Yahoo for some time.
Now, however, the SF Chronicle reports on a new hiring effort. The […] - Welcome To PPC Academy, A One-Year Paid Search Course
Welcome to PPC Academy. For the next year, each week this column feature a post as part of an ongoing series on the best practices of paid search; a fifty-two chapter guide from start to finish covering all of the points needed to build, steward and optimize a paid search account. Even […]
- PPC Academy: New Column From Search Engine Land
Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer. PPC Academy […]
- Bing Flashes Their Basketball Skills With NBA Results
Every year, during or before the various sports seasons, the search engines try to mention their search results and how they often provide smart results for sport related queries. So as the NBA season gets underway, Bing wrote a blog post on how their NBA results help make you a better fan, both on […]
- Paid vs. Organic Search: Understanding the Dynamics
“Why are we buying our brand keyword when we already rank #1 in the organic results?” “Why are we paying for traffic if we’re already getting it for free?” It turns out that the question isn’t whether or not you should be buying your brand keywords. The question is how much should you be willing […]
- Don’t Forget The Place Your Customers Call Home
A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the latest consumer usage trends and economic realities.
On December 31st, Yellow Pages directory publisher Idearc emerged from bankruptcy with a new name, SuperMedia, and a fresh understanding that new initiatives in the online and […] - The Big List: 2010 Marketing Predictions & Resolutions
Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new […]
- Where’s AP In Google News? Apparently In Limbo, As Contract Running Out
It’s been noticed that new Associated Press stories — hosted by Google itself — are no longer appearing in Google News. It’s true. Since Dec. 24, Google has no longer added new AP content, something the company confirmed with me today. I received this statement:
We have a licensing agreement with the Associated Press that permits […] - Google Fast Flip Now On Google News Home Page
Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.
Publishers have […]
Search News From Around The Web:
Applications & Portal Features
- Innovative New Web Interface Improves Access to UK’s Largest Free Online Life Sciences Resource, ResourceShelf
- Milestones: Hebrew Wikipedia Reaches 100,000 Articles, ResourceShelf
Business Issues
- Google becoming "giant monopoly" – German minister, Yahoo! News
- AOL Begins New Round Of Layoffs; 1,100 Accepted Buyouts Offered In November, paidContent.org
- Demand Media Is Mad as Hell and, Well, Pens a Manifesto (And Here It Is!), AllThingsD
- In Retrospect – Executives on How the AOL-Time Warner Merger Went So Wrong, New York Times
- Social science meets computer science at Yahoo, San Francisco Chronicle
- Video: The Richter Scales Take on Crunchpad Debacle, Google Voice Gate, and Murdoch/Google Wars, sfweekly.com
Local, Maps & Mobile
- CitySquares Acquires Yokel.com, CitySquares Blog
- How Google Might Enable Property Owner Advertising in Streetviews Images, SEO By The Sea
- No, Your First Impression Isn’t Wrong: Android ISN’T As Nice As The iPhone, daggle.com
- Rogue phishing app smuggled onto Android Marketplace, The Register
Link Building
- Affiliate Links: Manage Them, Track Them, Earn More From Them, DazzlinDonna
- Link Building Strategies: Time to ACT, Search Engine Journal
Searching
- Google Suggest Leads to 14 Year Old Stripping, Search Engine Roundtable
- Happy 15th Anniversary to THOMAS, ResourceShelf
- Poll: Should Google Censor Non-Adult Search Suggestions?, Search Engine Roundtable
- Project Gutenberg Releases 2009 Statistics; Over 35,000 eBooks Released (in Many Languages), ResourceShelf
- What boyfriends and girlfriends search for on Google, Predictably Irrational
SEM Industry
- GetListed.org Announces “Local University” Seminar Series, GetListed.org
- Video Recap of Weekly Search Buzz :: January 8, 2010, Search Engine Roundtable
- Most Influential Online Marketers of 2009 FAIL, outspokenmedia.com
- Top 15 Most-Followed SEO Lists on Twitter, Ben McKay
SEO & SEM
- Why We Need PPC Marketing To Compliment The "Offline" World, SEM Geek
- 7 Overlooked Sources of Keyword Data, Search Engine Journal
- December Paid Search Benchmarks, Rimm Kaufman
- Explaining SEO, Role by Role, SEOmoz
- Lord of the SEO Friendly CMS, SEO.com
- Possible Help with Pagination Issue: Rel=”Next”, Daily SEO Tip
Social Media
- Facebook Replaces Microsoft Banner Ads with Its Own Performance Ads in Some Countries, Inside Facebook
- Facebook’s Zuckerberg Says The Age of Privacy is Over, Read/Write Web
- Are You Getting Enough out of Twitter & Facebook?, Marketing Pilgrim
Video, Music & Image Search
- German Spiegel on Google Goggles’ Face Recognition and More, Google Blogoscoped
- YouTube a major boost to New York artists, UPI.com
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