SearchCap: The Day In Search, January 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil?

    I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory startup Mocality says that Google crawled its site for local business sales leads and then falsely claimed in cold calls to those businesses it had a partnership with the publisher to sign them up. Mocality founder Stefan Magdalinski [...]

  • Search In Pics: Google Cockroach, Cutts With Horse Mask & Google Beer Pong

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. A Google Cockroach: Google Schemer Shirt: Matt Cutts in horse head mask: Google New Beer Pong [...]

  • PPC Planning Matrix

    One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without burdening them with the details of Paid Search. A few months back, I came across a tool that helped tremendously. We adopted it in-house, and tested it with a few client engagements. It is [...]

  • Search Alliance Begins First AdCenter Testing In Europe

    Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo’s traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they’re more [...]

  • Justified – Beginning Steps To Proving Your Internet Marketing Point

    If you’re working in online marketing in some function, you’ve battled this – the need to justify your marketing budget to the bean counters in the office 10 floors up, or even next door. Those not “in the know” about the truly trackable benefits of online marketing are generally skeptical at best when told “I [...]

  • Q4 Reports: Search Advertising Growing In Efficiency

    Four reports released this month by paid search giants Efficient Frontier, IgnitionOne, Marin Software and Covario all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. Across the board, overall search spend increased, as advertisers on the whole enjoyed an increase in impressions and click-through rates, while achieving a lower [...]

  • Google: Ability To Block Sites From Search Results Will Return, But When?

    The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this week. Blocking was a feature added with great fanfare last year. Google says it will return, but the timing is uncertain. How Blocking Worked Previously, search results had a “Block All” link that appeared below them: Selecting [...]

  • Bing Tests New Bottom Home Page Bar

    Paul from WebRanking noticed that Bing is testing a new bottom bar with more graphically interesting information and media. The new bar replaces the existing bar by adding a Popular Now, Weather, Image and Video boxes. Here is a picture of the new box from Paul: Here is a picture of the old box: Related [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.moving.com M.C.

    Hey, love how you changed your RSS feed to show the entire article. Saves me the click.

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