SearchCap: The Day In Search, January 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• RIP Aaron Swartz, One Of The Earliest Google Bloggers
  I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, […]
• 4 Ways To Determine Your Starting Bids
  While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can’t get any data without a competitive bid. If your bid is too low, then your ad never shows. If your bids are too high, then you can quickly lose a lot of money; and if you are new […]
• The Importance Of Big Data, Integrity & Security In Enterprise SEO
  The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing how we do business. But, what exactly is Big Data? What does Big Data mean in the context of digital marketing? How can we be more effective search marketers […]
• Wayback Machine Now Has 240 Billion URLs
  The Wayback Machine from the Internet Archive, one of the most useful and important Internet research tools, recently reached a major milestone. In a blog post, archive founder Brewster Kahle announced that The Wayback Machine now provides access an index containing more than 240 billion URLs (about five petabytes of data), with archived pages dating […]
• Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land
  It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When […]
• 10 Simple Things SMB Websites Need To Fix Before SEO
  When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords. Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus rolling a […]
• What’s New At Search Engine Land’s SMX West 2013
  Most experienced online marketers readily acknowledge that change is probably the one constant in their lives. But how much change can you effectively deal with, yet still have time to achieve your goals? How do you keep up with all of the important new developments (products, services, tools, tactics) and then also know when to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land
• Twitter.org Being Used For Scams, Twitter Seeks To Gain Control Of Rogue Domain
• Local Marketing Meets Display Advertising
• Three Proven Social Media SEO Opportunities
• Google Introduces Digital Couponing And Loyalty Solution “Zavers”

Search News From Around The Web:

Applications & Portal Features

• Microsoft to issue critical patch for zero day flaw found in Internet Explorer 6, 7, and 8 on Jan 14th, WinBeta

Business Issues

• Apple, Google Deal for Kodak Patents Approved by Judge, Bloomberg
• Google Didn’t Lobby White House in FTC Case, Lawyer Says, Bloomberg
• Google’s Schmidt was a ‘rock star’ in North Korea, Richardson says, thehill.com
• Crovitz: Google’s $25 Million Bargain, Wall Street Journal
• A Look at Google’s Revenue and Expenses, www.stateofsearch.com
• Baidu Targets Africa, Middle East With Orange Partnership, Fox Business
• Google Gains From Creating Apps for the Opposition, New York Times

Local Search & Maps

• Marketing Stats: Confidence Intervals for Mobile Device Performance, RKG Blog

Link Building

• January Mozscape Index is Live!, SEOmoz
• 4 Strategies for Turning “Blah” Content Into Powerful Link Magnets: Link Bait Updated for 2013, Search Engine People

Paid Search

• Google AdSense With No Arrows On Ads, Search Engine Roundtable

Searching

• Google Acquires Patent for Eye Scan Security and Augmented Imagery, SEO By The Sea
• U.S. House makes legislative data more open to the people in XML, Strata

SEM Industry

• Attention SEOs & CEOs – SEO Grew Up, Website Magazine
• DIYSEO is Now UpCity – Q&A, UpCity
• How To Start You Own Search Marketing Business, SEO Book
• Top SEO Women of the Year Award – 2013, level343.com

SEO & SEM

• Building AdWords Accounts With No History Part 1: Launch, Marketing Pilgrim
• Digital Marketing Is More Than SEO, koozai.com
• Game Theory vs. Gaming the System, neboagency.com
• Google’s Skip Redirect For Mobile Sites In Action, Search Engine Roundtable
• How to Teach Yourself SEO, Search Engine Journal
• Majestic SEO is now available in SEO for Excel plugin, Majestic SEO
• New Ways To Track Keyword Rank (for Free), blindfiveyearold.com
• SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead, Search Engine Journal
• The Case for Short URLs, Search Discovery
• Using Google Search operators for SEO, VerticalLeap
• What Do Correlation Metrics Really Tell Us About Search Rankings?, Rand’s Blog
• Why Google’s Algorithms May Decide Not To Index Your Content, Search Engine Roundtable

Video, Music & Image Search

• comScore Releases December 2012 U.S. Online Video Rankings, comScore
• Older Versions Of Firefox Now Working With Google Image Search, Search Engine Roundtable