SearchCap: The Day In Search, January 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Up Close With Facebook Graph Search We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when [...]
  • SEO For Facebook Graph Search? Facebook Has Some Tips With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background [...]
  • 5 Tools You Never Thought To Use For Link Building Link building tools are everywhere, so much so that it’s safe to assume we’ve saturated the market, and it’s time to move on to building something else. While I rely on some of these as much as Instragram relies on selfies and food photos, some of the best tools I’ve found for link building were actually created [...]
  • How The New Facebook Search Is Different & Unique From Google Search At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search that Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections [...]
  • 6 Tips For Increasing Search Team Communication In my last article, Big Win & Fails For Global Search Marketing, I recapped some of the failures and successes in Global Search Marketing and identified the lack of communication and collaboration as the biggest failure. While it is the biggest challenge, it is actually the easiest to fix. When Mike Moran initially brought me [...]
  • Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for [...]
  • 3 Predictions For The Future Of Google+ Profiles In Autosuggest Google+ profiles have been showing up in the autosuggest listings in Google search results for some time. Now that we know this feature appears to be here to stay, it is time to take a closer look. Just to be clear about what we are discussing, let’s look at a few examples. Here, we see [...]
  • Yext “Reinvents The Local Business Listing” With New Rich Content Options Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+). Enhanced local data categories enable the inclusion of employee/staff bios, event calendars, product inventory and services (including prices). Yext said that the new content [...]
  • Google’s 6th “Doodle 4 Google” Contest: “My Best Day Ever…” Google has announced the 6th annual Doodle 4 Google competition where children can earn win a $30,000 college scholarship, and a $50,000 technology grant for their school – amongst other prizes. This year’s theme is “My Best Day Ever…” where the Doodle should represent ideas of what would be their best day ever. Google created [...]
  • Links From Press Releases Do Have Ranking Benefit Despite What Google Says A few weeks ago, Google’s Matt Cutts posted in the Google forums that links from within press releases do not “benefit your rankings.” I covered this tidbit of news at the Search Engine Roundtable and it got a lot of feedback from the community. Today, the SEO Consult blog posted a test showing how links [...]
  • Report: Global Paid Search Spending Up 18% In 2012 Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a [...]
  • 77 Percent Of Online Health Seekers Start At Search Engines [Pew Study] Although there’s long been a debate over the accuracy of health information online, many U.S. internet users aren’t hesitant to use the web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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