SearchCap: The Day In Search, January 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • When Should You Outsource Your Pay-Per-Click Campaigns?
    If you are a one-person show, you have to balance everything for your site — from writing content, doing backend and technical work, research, promotions, advertising and just about everything else that goes along with being a self-employed webmaster. Managing pay-per-click (PPC) advertising campaigns is just one of the many…
  • Microsoft And EDGAR Online In Content, Ads Deal
    Microsoft and EDGAR Online have formed an alliance to provide content and ads to one another’s sites. According to a press release just out: “Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its global audience of more than 2 million unique…
  • B2B SEO: Capturing Geo-Specific Search
    Local search results are great for B2B if your physical location is in the middle of the city you serve—and your prospects actually use search terms that include the name of your city. But what if you serve a broader region (e.g., Northern California)? Or what if your office…
  • Why You Should Reveal SEO Secrets To Clients
    When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under…
  • Google “Online Marketing Challenge” Has 724 College Teams Signed Up To Be Local SEMs
    The Google Online Marketing challenge seeks to turn college and business school students into search marketers (in most cases local). We wrote about it when the program was announced. Google says that there are now 724 teams in the US (two weeks before the competition begins) and there appear to…
  • Hungry For Yahoo? Feed Yourself From Ya-Hoo! Baking Co.
    Did you know you could get some tasty food from Yahoo? Well, not Yahoo the search company, but Ya-Hoo! the baking company at YahooBakingCo.com. Notice, part of the Ya-Hoo! name is the exclamation point at the end. The main difference between Yahoo! and Ya-Hoo! is the hyphen separating “Ya” and…
  • Yahoo’s Senior VP Of Entertainment Business Leaves
    Another Media Exec Leaves Yahoo from the New York Times blog reports Vince Broady, a senior vice president of Yahoo’s entertainment business, is leaving the company. The article shows how media executives at Yahoo have been leaving one after another. Maybe it is Yahoo streamlining? Maybe it is a difference…
  • Google Writes Google Sitemaps FAQs
    The Google Webmaster Central Blog has posted a Sitemaps FAQs blog post. In this blog post, Google responds to some of the most asked questions on the Sitemaps protocol and how Google supports it. Some of the questions include:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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