SearchCap: The Day In Search, January 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO

    A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning [...]

  • Google Honors Martin Luther King Jr. Day With “I Have A Dream” Logo

    Today is Martin Luther King Jr. Day in the U.S., and Google is marking the day with a special logo that includes a couple lines from his famous “I have a dream” speech. King’s birthday was yesterday — he would’ve been 83 years old — but the U.S. celebrates his holiday on the third Monday [...]

  • Simplicity Is Key To Converting Local Consumers To Customers

    As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all! The majority of local SEO activities focus on reaching new, potential customers via Google Places, local directories, social [...]

  • Paid Search: The Bright-Line Divide

    There are plenty of good reasons to advertise on your brand name. Advertising on your brand allows you to: Control the message. The text of the message can be kept fresh, highlighting promotions, shipping cut-off dates, whatever makes sense for the brand. Direct traffic. Site-links provide an opportunity for users to navigate to the next [...]

  • 10 Search & Social Resolutions For A Very Mobile 2012

    Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to. Still in the market for resolutions? Let me suggest 10 that’ll charge-up your brand to set pace – and lead – with [...]

  • The Enterprise SEO Guide To Response Codes

    Response codes impact every page, image and file on your website. A visiting search engine bot figures out what to do based on those codes. Incorrect response codes can cause: Indexation problems; Duplicate content; Site performance problems; All manner of other site higgledy-piggledy. Enterprise SEO is all about big, site-wide wins. Response codes are just [...]

  • The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose

    Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West [...]

  • DuckDuckGo Relaunches With New Visual Design

    DuckDuckGo has just relaunched with a new visual design across its home page and search results pages. Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout early Friday. The home page (shown above) is clean [...]

  • Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+

    The wide-ranging Federal Trade Commission investigation into Google’s potential anti-competitive practices has been expanded to include its Google+ social networking service, according to a Bloomberg report citing “people familiar with the situation.” The news is likely to please critics like the Electronic Privacy Information Center (EPIC), which earlier this week called for the FTC to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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