SearchCap: The Day In Search, January 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO
A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning […]
- Google Honors Martin Luther King Jr. Day With “I Have A Dream” Logo
Today is Martin Luther King Jr. Day in the U.S., and Google is marking the day with a special logo that includes a couple lines from his famous “I have a dream” speech. King’s birthday was yesterday — he would’ve been 83 years old — but the U.S. celebrates his holiday on the third Monday […]
- Simplicity Is Key To Converting Local Consumers To Customers
As more local consumers turn to search engines and IYPs to locate good businesses in their area, it’s surprising how many local businesses have not updated their websites or, worse still, don’t have a website at all! The majority of local SEO activities focus on reaching new, potential customers via Google Places, local directories, social […]
- Paid Search: The Bright-Line Divide
There are plenty of good reasons to advertise on your brand name. Advertising on your brand allows you to: Control the message. The text of the message can be kept fresh, highlighting promotions, shipping cut-off dates, whatever makes sense for the brand. Direct traffic. Site-links provide an opportunity for users to navigate to the next […]
- 10 Search & Social Resolutions For A Very Mobile 2012
Happy (belated) New Year. Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to. Still in the market for resolutions? Let me suggest 10 that’ll charge-up your brand to set pace – and lead – with […]
- The Enterprise SEO Guide To Response Codes
Response codes impact every page, image and file on your website. A visiting search engine bot figures out what to do based on those codes. Incorrect response codes can cause: Indexation problems; Duplicate content; Site performance problems; All manner of other site higgledy-piggledy. Enterprise SEO is all about big, site-wide wins. Response codes are just […]
- The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose
Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West […]
- DuckDuckGo Relaunches With New Visual Design
DuckDuckGo has just relaunched with a new visual design across its home page and search results pages. Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout early Friday. The home page (shown above) is clean […]
- Report: FTC Expanding Anti-Trust Investigation Of Google To Include Google+
The wide-ranging Federal Trade Commission investigation into Google’s potential anti-competitive practices has been expanded to include its Google+ social networking service, according to a Bloomberg report citing “people familiar with the situation.” The news is likely to please critics like the Electronic Privacy Information Center (EPIC), which earlier this week called for the FTC to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Ad Performance Improved In 2011, Study Says
- Failure To Adopt Social Media Poses Personal And Professional Risks
- Would Retargeting Look Good With My Current Marketing?
- #BlackoutSOPA: A Look At The Social Media Movement That Helped Stall The SOPA Legislation
- Looking For Renewed Focus, Flickr Crops Out Picnik & Axes A Handful Of Features
- Windows Phone Now Recognized By Google Analytics
- The “Hitler’s Downfall” Meme Takes On Google’s “Search, Plus Your World”
Search News From Around The Web:
Business Issues
- Google calls Murdoch’s piracy allegations ‘nonsense’, news.cnet.com
Link Building
- The End of Link Building as We’ve Known and Loved it, Search Engine Watch
- A Linkbuilder’s Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders), SEOmoz
Local, Maps & Mobile
Paid Search & Contextual
- Time to Drop Your Outdated Addiction to PPC [Cartoon], blog.hubspot.com
- Using Project Management to Help PPC, PPC Hero
Searching
- Kindle Fire and iPads – The Top Holiday Gifts of 2011, www.concentrateanalytics.com
- Our Google+ Conundrum, John Battelle’s Searchblog
SEM Industry
- Best of SMX Israel 2012, managinggreatness.com
- Live Blogging SMX Israel 2012 with Kahena Digital, Kahena Digital Marketing
- Google Lynch Mob; Enough Already!, searchnewscentral.com
- Opinion: TopSEOs Sewage Leaks To Scotland via The Drum Magazine, www.hobo-web.co.uk
- SMX Israel 2012 – you’ve come a long way, baby!, illuminea.com
- Takeaways from SMX Israel, Majestic SEO Blog
SEO & SEM
- How Google is Like A Third Grader, Jeff Korhan
- Replace Junk SEO Content with Real Content, www.talentzoo.com
- Search plus: five changes you need to make to your SEO campaigns, econsultancy.com
- What Would Google Bot Do?, www.stateofsearch.com
Social Media
- Using Google+ to Aid Your SEO, www.cornwallseo.com
- What Might A Facebook Search Engine Look Like?, John Battelle’s Searchblog
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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