SearchCap: The Day In Search, January 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Co-founder Jerry Yang Resigns Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo’s Co-founder Jerry Yang Resigns
Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on the Board of Directors since. 17 years later, he has officially stepped down from its Board of Directors and all other positions with the company. And he has done so […]
- Google To Join Anti-SOPA “Blackout Day” With Home Page Protest
Google has confirmed to several media outlets (initially CNET) that it will join other prominent websites, including Wikipedia, in protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) bills. While Wikipedia has said it will go dark, Google will simply link to information on its homepage. Still, that information will be seen […]
- AdGroup-Level Impression Share Metrics Coming To AdWords
Google is releasing new functionality for AdWords that is aimed at helping them better allocate their budgets. The new feature will give advertisers impression share metrics down to the Ad Group level. Previously, impression share metrics were available only at the campaign level, which didn’t help when advertisers were trying to determine which particular ad […]
- Rich Snippets & Learning To Love Not Being #1
#1 rankings have a hallowed place in the minds of most SEOs. Many of us use #1 rankings as bragging rights (I’m guilty) or as one of the key metrics for campaign success (guilty again). But long-term trends in the way search engines rank pages and display results are both changing that. Now, it’s entirely […]
- Linking Strategies For Google Plus Your World
With all the hoopla and hundreds of columns and posts about the launch of Google’s “Search Plus Your World”, you are likely already quite aware of what has taken place over the past week. If not, Danny Sullivan eloquently covers it in detail in his post Google’s Results Get More Personal With “Search Plus Your […]
- A New Year, New Markets & New Keywords
As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months I have surveyed over 150 companies on how they manage their keywords. The research will be presented in a forthcoming article. In the process, I received […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- FAQ: What’s The Debate About Google’s Search Plus Your World?
- Google Confronts More Rogue Behavior In OpenStreetMap “Vandalism” Incident
- Measuring The Value And Success Of Targeted Social Media Marketing Campaigns
- Pimping Google+ In Search Works: Lady Gaga Finally Joins Google+
Search News From Around The Web:
Applications & Portal Features
- Google: That QR Login Page is Just an Experiment, “We’re Already Working on Something Better”, SiliconFilter
Business Issues
- Google resorts to ads to make you feel safer online, CNET News
- IPv6: countdown to launch, Official Google Blog
- Qunar Considers U.S. IPO as China Travel Demand Fuels Search Site’s Growth, Bloomberg
- Why Google’s Biggest Problem with ‘Search Plus Your World’ Isn’t Antitrust, TIME.com
Paid Search & Contextual
- The Ultimate Click: How to get what you pay for with pay-per-click advertising, www.marketingexperiments.com
- Announcing the Launch of a New Search Solution, Microsoft Atlas Blog
- Coming Soon: Ad Group Impression Share Metrics, AdWords Agency Blog
- The Official Google AdSense Toolbar for Chrome is Available, Digital Inspiration
- Understanding your reports on Google-certified ad networks, Inside AdSense
Searching
- Amazon to Launch Cloud Search Service, Possibly Tomorrow, PandoDaily
- Google Alerts–standing queries to monitor the world, SearchReSearch
SEM Industry
- SMXIsrael 2012 Review – In Rhyme, www.debi-z.com
- The Morning After: Top Highlights from SMX Israel 2012, www.kahenadigital.com
- Rick DeJarnette Joins Ninjas! Former Bing Webmaster Center and Bing SEO Consultant, internetmarketingninjas.com
- SMX Israel 2012 – Google Panda, Freshness and More, State of Search
- SMX Israel 2012 Highlights, Nekuda
- SMX Israel: What You Missed, WebProNews
- What I Learned at SMX Israel, contentandcommunities.com
SEO & SEM
- 21 Tactics to Increase Blog Traffic (Updated 2012), SEOmoz
- Creating Microsites for Online Reputation Management & ORM, Michael Gray
- Newest International SEO Challenge: Hreflang & Canonical Tags, Search Engine Watch
- Which SEOs Does Google Search Suggest Love Best? And Why?, Five Blocks
- Why SEOs should be conducting user testing research, SEOptimise
Social Media
- Before Jumping Into Social Media 2.x Make Do SEO 1.0 First, www.portent.com
- Twitter Adding 11 New Accounts Per Second, thenextweb.com
- 10 Reasons to Use Foursquare Explore for Personalized Local Searches, Search Engine Watch
- Google+ adding photo meme tool and hashtag autocomplete, The Verge
Video, Music & Image Search
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