SearchCap: The Day In Search, January 17, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with […]

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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Alerts Get A Shiny New Redesign
    Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere. […]
  • AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric
    Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to be received with a collective shrug. […]
  • Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seattle Seahawks Bing Towels: Source: Twitter YouTube Emmy: Source: Google+ Back To The Future’s Christopher Lloyd […]
  • Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013
    In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first […]
  • Tax Season: Plan Now For Great Advertising Returns
    Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15 approaches. If there’s one thing taxpayers can […]
  • 5 Go-Tos To Make Online Reviews Work For Your Business
    By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount. […]
  • Local SEOs Sound Off On Google+ Local Hijackings
    Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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