SearchCap: The Day In Search, January 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students
Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and easier to enter. This year’s contest theme is “If I could travel in time, I’d visit…”. Students in grades K-12 have until March 20th to enter, and it’s even easier this time around — […]
- How To Build A “Navy Seal 6 Team” Of Search Marketers
In the last nine months, I have seen a hiring blitz as Adobe moved its search program in house. Seventeen search marketers were hired and each has turned out to be extremely capable. One colleague compared the new search marketing team to the Seal Team 6 that took out Osama Bin Laden. Through an interview […]
- Google Slows Web Crawlers To Help Blackouts Sites
As you know, there are many sites going black to protest SOPA and PIPA. Google has already offered blackout SEO advice but they decided to take it one step further by slowing down their spiders today. Pierre Far from Google posted on his Google+ that Google is slowing down GoogleBot’s crawl activity to reduce the […]
- AdWords Gets More Granular With New Mobile Targeting Options
Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS — still, you keep getting folks with older versions showing up on your landing page, and likely getting frustrated. That’s exactly the type of problem Google is trying to address […]
- Optimizing The Business Of Your B2B Search Program
With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your 2011 search efforts to build upon. But … are you operationally structured for success? The Importance Of The […]
- Understanding Keywords In Search Retargeting
Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back to business. Over the past 18 months, the display industry has seen the dawning of the golden age of search retargeting. The question went from “What is search retargeting?” to “Where can I get it?” […]
- Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual
As promised earlier, Google has voiced its opposition to two bills currently being discussed in Congress that the company says — and countless critics around the world agree — would censor the web and hurt U.S. businesses. While some sites like Wikipedia are going black for the day on Wednesday, Google has instead chosen to cover its logo […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Q1 Now The Deadline For Decision On EU Antitrust Complaint Against Google
- Why The Web Is Going Dark Over SOPA & PIPA
- As Jerry Yang Steps Down, Remembering The Yahoo Priority Queue
- Google Adds Meme Generator & Hashtag Auto Complete To Google+
Search News From Around The Web:
Applications & Portal Features
Business Issues
- New Google Board Member Gets $1 Million For Joining, businessinsider.com
- Sources: Four More Board Members Will Be Following Yang Out the Door, allthingsd.com
- Didn’t Eric Schmidt Say This Was Illegal?, SEO Book
- Farewell, Jerry, Yahoo Advertising Blog
- Google Fiber work in KCK is delayed by dispute over how its wires are hung, KansasCity.com
- Google’s New Singapore Office Reflects Commitment to Fun, Wall Street Journal
- Jerry Yang’s Exit Clears Path For Yahoo Sale or Breakup, TIME.com
Local, Maps & Mobile
- Bing Love Aerial Imagery? Experience it on your PC!, Bing Maps Blog
Link Building
Paid Search & Contextual
- Microsoft adCenter Advertising Lacking Two Months Of Data, Search Engine Roundtable
SEM Industry
- A Peek Under the Hood: How we Manage the SEOmoz Community, SEOmoz
- SearchFest 2012 Mini-Interview: Greg Sterling, sempdx.org
SEO & SEM
- 5 Tips for Scaling your SEO Efforts and Increasing Productivity, Search Engine People
- How To Kick-start an SEO Campaign, SEO Theory
- Reporting for (SEO) Duty, Sir, Search Engine People
- The Difference between Good SEO and Great SEO, Search Engine Guide
- The Ultimate How-To Guide on 301 Redirects, internetmarketingninjas.com
Social Media
- How To Manage Your Social Profiles When You’re Strained For Time, Search Engine People
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