SearchCap: The Day In Search, January 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Will [Not Provided] Ever Reach 100% In Web Analytics?
  With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search data in web analytics. The searches people do that lead them to a site is valuable data to an organization. What other data source do we have that gives us direct access to […]
• Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery
  [Ed. note: This is the first of what will be an ongoing interview series called “5 Questions With…,” in which we’ll publish brief interviews with interesting and important online marketing newsmakers. Depending on the topic, the interviews may be published on Search Engine Land or Marketing Land and, depending on the topic and interview subject, […]
• Can TV Advertising Really Impact Search Performance?
  It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions might go up or down, but why? It could be some form of seasonality or maybe your latest review hit the front page of Reddit. The mysteries of consumer behavior like to […]
• Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012
  The battle against bad ads getting past the AdWords review process rages on. Google announced in a blog post this week that the company axed 224 million bad ads in 2012. That’s up 67% from 2011. The 2012 numbers underscore that there is no shortage of scammers, however they may also point to a sign […]
• Search In Pics: Google Chefs, Android Rubik’s Cubes & Google Docks View
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Chefs: Source: Google+ Android Rubik’s Cube Art: Source: Google+ Concept: Redesigned Google Business Verification Postcards: […]
• Google Improves Handwrite Your Search Feature
  About six months ago, Google introduced handwritten searching via your smartphone device. Instead of typing, speaking or taking a picture of your query – Google allowed you to write the query on the Google home page with the tip of your finger. It worked pretty well but it was not perfect and is still not […]
• Ever Wanted To Be Siri? Apple Seeks A Writer
  By now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries. But who’s the woman behind Siri? Or the man? […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Marketing Biz: Identity Capture, Link Rot & Graph Search
• Chrome To Gain Search Encryption, Following Similar Moves By Firefox & Mobile Safari
• Google Plans To Build $1.6 Billion Headquarters In London
• LinkedIn Answers To Close On January 31

Search News From Around The Web:

Business Issues

• Ahead of Graph Search launch, Facebook removed the ability to opt out of search results, Quartz
• Google Tells Wall Street to Lower Q4 Numbers To Reflect Motorola Sale, AllThingsD
• Harper’s publisher says Google’s ‘toddler gibberish’ is driving us insane, The Verge

Local Search & Maps

• What the last 500,000,000 check-ins look like! (And what they show about the future of Foursquare), Foursquare Blog
• Draft bill would make mobile developers delete your stored data, The Verge
• Google Maps Has Street Hovering Over Water, Search Engine Roundtable
• Justifying Smartphone PPC Spend as Tablet Results Soar, Search Engine Watch
• Responding to the severe flooding in Jakarta, Indonesia, Official Google Blog

Link Building

• Are my links poopy? Know a spammy link when you see one., Portent
• Building Links Through HARO – Real Examples, Casie Gillette
• My Favorite Way to Get Links and Social Shares – Whiteboard Friday, SEOmoz
• What “Link Building” Really Is, pointblankseo.com

Paid Search

• Google AdWords/Analytics Bug May Hurt Your Ads, Search Engine Roundtable

Searching

• Facebook Graph Search: Marketing Opportunities and a Privacy Nightmare, stateofsearch.com
• KAYAK Launches Price Forecasts For Flights, KAYAK

SEM Industry

• Video: Google Denies Algorithm Update, Facebook Graph Search Launches & The Zamboni Google Logo, Search Engine Roundtable

SEO & SEM

• 7 In-House SEO Initiatives for 2013, Search Engine Watch
• 7 Ways to Kill Your Local Search Rankings without Touching a Computer, LocalVisibilitySystem.com
• Check-in to Landing: What Flying Can Teach Us About SEO, Search Engine Journal
• Eliminating Ambiguity in PPC, Beyond the Paid
• Google Moves Towards Continual Crawl Based Link Devaluation, Branded3
• SEO Top Trumps: Know Who To Follow [Infographic], Search Engine Journal
• Testing New Keywords Without The Anxiety, PPC Hero

Video, Music & Image Search

• Google Tests New Image Search Interface, Search Engine Roundtable

Other Items

• Vaughn & Wilson Are Back on Google-Inspired ‘The Internship’ Poster, FirstShowing.net