SearchCap: The Day In Search, January 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]

on January 19, 2012 at 5:01 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

    Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year over year but cost per click […]

  • Webcasts next week: Social Media Analytics (Wed) + Pay Per Call Advertising (Thurs)

    Search Marketing Now will host two webcasts next week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present “Measuring Social Media Marketing Success Using Analytics Tools.” They’ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities. […]

  • Keep Pace with Search Marketing Changes – Attend SMX West

    SMX West – February 28 – March 1 in San Jose, CA Google is blocking some referrer information. Link data has gotten harder to analyze. Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need to map out a brilliant 2012 […]

  • Nokia Now “Powering” Bing Maps

    In May of last year I had a conversation with someone who told me that Nokia Maps (Navteq) would effectively replace the infrastructure behind Bing Maps. I was surprised to say the least and wrote about it in a story entitled Bing Maps To Be Powered (Replaced) By Nokia? The impression I got is that […]

  • Google Maps Now Highlighting Borders Of Cities, Postal Codes & More

    Google Maps has added a feature where it will highlight in a pink color the borders of a city, postal code or other borders based on your search. To see it yourself, go to Google Maps and search for a city name or even a zip code. You will see a pinkish highlight around the […]

  • How To Track U.S. Congress Members’ Tweets

    Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if not an essential tool, to learn about what’s going on directly from each member, especially regarding controversial legislation such as SOPA. An easy to use but powerful web tool (it’s also free) named […]

  • Search Rankings are Dead: Long Live Search Placements

    It’s a new year. Somebody needs to declare something dead. Recently, I gave a presentation on Google’s Search+ in which I said ranking reports no longer matter because there is no such thing as consistent Google rankings. What you see in the Google search results and what I see, for the exact same query, are […]

  • Increase Retail Sales From Mobile Devices In 2012

    2011 was the year that shopping on mobile devices moved into the mainstream. It won’t be long before the majority of retail sales are made from tablets and mobile devices rather than laptops and desktops. With mobile usage increasing dramatically in 2012, it’s important for retailers to start accommodating mobile shoppers. This article will review […]

  • To Centralize Or Decentralize SEM – That’s The Question

    Having been through a number of re-orgs over the past few years, I’ve been thinking lately about SEM and direct marketing within the larger organization, and it seemed like a good time to take a step back and look at the different ways companies organize around SEM, and which models make the most (or least) […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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