SearchCap: The Day In Search, January 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search [...]
  • 5 Whopping Lies That Keep SEO At Status Quo I’m a little dense. I admit it. Sometimes things just don’t sink in. Me and the many voices in my head have attempted to define Enterprise SEO many times. Is it about big sites? Internal politics? Higher likelihood of failure? IT teams and branding guidelines? Nope. Apparently, enterprise SEO is something we say when we’re clueless. [...]
  • How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links? Are reviews an important factor for local ranking? How many citations should I build for my client? How [...]
  • Google Patents The Mobile Search Blend The United States Patent and Trademark Office recently approved a patent application from Google which forecasts a greater focus on mobile pages/versions in mobile search results going into 2013. Apparently the U.S. Patent office works on Christmas Day, or simply wanted to offer Google a Christmas gift before the FTC Antitrust case ruling, as it approved Google’s Blending Mobile [...]
  • Google’s Martin Luther King, Jr. Logo Today is Martin Luther King, Jr. Day in the United States, a Federal holiday where we mark the birthday of Martin Luther King, Jr. The holiday is always observed on the third Monday of January each year, which is around the time of his birthday, on January 15th. To remember his life, contributions and the [...]
  • More Than 100 Search Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13 Search Engine Land’s SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your [...]
  • Bug Affecting Optimization by Acquisition In Some AdWords Accounts Google has confirmed a bug that causes conversions from Google Analytics to not be imported into AdWords properly, which can cause issues with any campaigns using this data for optimization. The bug has been reported by posters at WebmasterWorld and discussed at Search Engine Roundtable, with some posters saying they noticed the problem begin as early as January [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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