Jan 22, 2008 at 4:38pm ET by Barry Schwartz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Catchy Linkbait Is Worthless Without Really Good Content
Getting your linkbait post, widget or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that contant, however, is entirely another matter. After all, the purpose of linkbait should…
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Search Illustrated: The Power Of Anchor Text
Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be…
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RKG Duck: A Handy Open Source Tool For Search Marketers
In this post, I’d like to introduce handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find it useful in our agency’s work in paid search and site conversion optimization. We’re releasing RKG Duck under the GNU…
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Yahoo Search Update: First Update Of 2008
Yahoo has announced the first Yahoo Search update of 2008. Sharad Verma said Yahoo has been rolling out updates to their “crawling, indexing and ranking algorithms” over the past couple days. Yahoo tells us the update will be done soon, but you may notice “some ranking changes and page shuffling…
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After A Month, Google Fails The One Hour Guaranteed Press Response Test
Last December, Vint Cerf — Google’s Chief Internet Evangelist — said Google CEO Eric Schmidt provide official statements to the press, if needed, within an hour. Philipp Lenssen of Google Blogoscoped decided to test that claim. He generated a list of questions from readers and sent them in. A month…
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Google Walks Down Fashion Avenue: The Oogle Sari
Saptarshi Roy Chaudhury wrote about a design in Satya Paul’s latest collection named "Oogle sari." As you can see above, it looks like a sari made up of the Google web search results….
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Chinese Kissing Couple Sues Subway Operator For Uploading Video to YouTube
China couple to sue subway over leaked kiss video from Reuters reports a Chinese couple is suing a Chinese subway operator for uploading a video of the two kissing while on a subway platform to YouTube. The video reportedly drew over 15,000 hits in just two days and has apparently…
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
- Another Update to SEO for Firefox, SEO Book
- Search and Reputation: Your Brand Standing Is Your Shelf Landing, ClickZ
- Getting More Conversions from Organic Search Traffic, Search Marketing Sage
- How SEO is Like Guitar Hero (or Rock Band, if That’s Your Thing), ShoeMoney
- Stuffing Six Million Pages Down Google’s Throat, O’Reilly Radar
- How to go from $0 to $7000 per month and back to $0 again, BlogStorm
- Wordpress Installation Now Blocking Search Engines?, Search Engine Roundtable
- Can You Hide Text , Search Engine Roundtable
- Feeling lucky at PubCon, Official Google Webmaster Central Blog
- Find out who’s scraping you!, Joost de Valk
- HTML Title Tag Defines Your SEO Strategy – Search Engine Watch, Search Engine Watch
- SEO Millionaire: Who Wants to Be One?, Search Engine Watch
- Someone is Probably Blogging About Your Business RIGHT NOW!, Search Engine Guide
- The SEO Fool’s Errand for the SEO Fool, Search Engine Guide
Social Media
Web Analytics
Other Items
Last 20 Hot Items From Sphinn, Our Social News Sharing Site:
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