SearchCap: The Day In Search, January 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr […]
Barry Schwartz on January 23, 2013 at 4:59 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search
That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr blog — actualfacebookgraphsearches.tumblr.com — to document its potential privacy train wrecks. “I just got Graph Search and it’s actually so creepy that I’ve started this Tumblr to document it,” Scott wrote on Facebook yesterday. […] - 11 Simple Conversion Strategies Many Product Pages Fail To Incorporate
Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell. Many business owners rely on content to push the customer through the sales process. There is no […] - What Is The Facebook Exchange Opportunity?
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. […] - 25 Questions To Ask When Executing B2B Content Marketing Campaigns
With the new year upon us, search engine marketers are focused on putting the foundation together for campaign execution throughout 2013. Central among the strategies meant to deliver B2B SEO results will be content marketing. Just in time for preparation in the new year, MarketingProfs and the Content Marketing Institute launched their 2013 B2B Content […] - Now Hiring! We Have Three Openings At Search Engine Land & Marketing Land
As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, […] - Google Earnings Show Halt Of CPC Decline, At Least Temporarily
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Most Popular App In The US? It’s Facebook (Thanks To Apple)
- Treating Your Conversion Symptoms, But Not The Disease
- Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land
- Track On: Conversion Measurement Rolls Out For All Facebook Advertisers
- Embedded Tweets Will Now Contain Photos, Videos & Additional Content
- Seeking To Boost Content, Yahoo Acquires Snip.it
Search News From Around The Web:
Business Issues
- Google’s search market share drops below 90% for second month in a row, econsultancy.com
- Australian Surgeon Dr Guy Hingston Sues Google For Defamation, SMH
- Google Expands Southeast Asian Presence With New Office In The Philippines, TechCrunch
- The no-hire paper trail Steve Jobs and Eric Schmidt didn’t want you to see, The Verge
- Transparency Report: What it takes for governments to access personal information, Official Google Blog
Local Search & Maps
- Google Granted Patent on Google Maps in Web Search Results, SEO By The Sea
- Suspension and Reinclusion on social G+ Local Pages, Mike Blumenthal
Link Building
- 3 Great Methods for Reclaiming Lost Backlinks, Search Engine Watch
- Bullet Proof Link Building Strategies For 2013 — The Experts Weigh In, Vysibility
- How Link Building Can Help Increase Online and Offline Sales, koozai.com
- The Evolution of Link Building, Daily SEO Tip
Paid Search
- New features in AdWords scripts, Google Ads Developer Blog
Searching
- Introducing Expanded Personal Analytics for Facebook, Wolfram|Alpha Blog
- Nonprofit Common Crawl Offers a Database of the Entire Web, For Free, and Could Open Up Google to New Competition, MIT Technology Review
- Will Facebook Graph Search change the way people use the social network?, Bazaarvoice Blog
SEM Industry
- Announcing Moz’s 2012 Metrics, Acquisition of AudienceWise, & Opening of Our Portland Office, SEOmoz
- Interview w/ Chris Boggs of SEMPO on Hiring Ad Agencies, stuntdubl.com
- The Importance of Networking & How to Do it Best for Your SEO Program, searchmarketingexpo.com
SEO & SEM
- 5 Steps to Organic Ranking Success, Search Engine Guide
- 7 eCommerce SEO Tips for 2013, Search Engine Journal
- Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?, Search Engine Watch
- Best Practices for Implementing Google Author Rank, Vertical Measures
- Black Hat SEO Tactics To Avoid, koozai.com
- Does The Latest Confirmed Panda Update Mean Google Penguin Has Already Hit?, Dave Naylor
- Enterprise SEO Automation & Collaboration With Internal Development Teams, Hugo Guzman
- Google Image Search: How to Drive Relevant Image Search Traffic, WordStream
- Heatmaps to Help Your Google+ Profile Image Appear in Search Results, smallbiztrends.com
- How Do Social Signals Influence an SEO Campaign?, SEO.com
- Visually Compare Google, Bing, Blekko Search Results (Free Tool!), internetmarketingninjas.com
Video, Music & Image Search
- SIRI RISING: The Inside Story Of Siri’s Origins — And Why She Could Overshadow The iPhone, huffingtonpost.com
- Google: Psy’s ‘Gangnam Style’ has earned $8 million on YouTube alone, Quartz
- Yandex Search App Wonder Uses Nuance Voice, Calls Up APIs From Foursquare And More, Screenshots Reveal, TechCrunch
Related stories
New on Search Engine Land