SearchCap: The Day In Search, January 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • YouTube Improves YouTube Mobile Version
    A New And Improved YouTube For Mobile from the YouTube Blog announces that they have improved their mobile version at The new features include: Many more videos added, specifically tens of millions of videos. Community features now available on the mobile version. Mobile phone uploads available within moments. YouTube…
  • The 2008 SEMMYS Awards Are Open
    The SEMMYS Finalists Are Ready, finally! Matt McGee has announced that we can now go over to The SEMMYS and vote for our favorite posts of the year. The voting starts at 12:00 pm ET (9:00 am PT) today. The finalists are listed over here for all 15 categories. Those…
  • DoCoMo and Google In Japanese Mobile Partnership
    Reuters and InfoWorld describe a new partnership between Japan’s largest wireless carrier NTT DoCoMo and Google. NTT DoCoMo is a member of the Google-sponsored Open Handset Alliance, as is Japan’s number two carrier KDDI, which is a Google partner as well….
  • Politically Tinged Promotion For Live Search
    Microsoft has launched another would-be viral online campaign for Live Search that conceptually mimics the earlier Ms. Dewey campaign but is politically themed for the election year. The site is called Left vs. Right and (probably) takes its inspiration from the old Saturday Night Live skit point/counter point, featuring Dan…
  • Day 2: Search Stocks & Is Search Recession Proof?
    Let’s do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going to…
  • Digg Updates Algorithm – Digg Community Revolts
    Two days ago, Digg went down for a short while while changes were being implemented in the system. While nothing was immediately apparent, Brent Csutoras noticed some slight changes, and after several hours, a bigger trend emerged: the algorithm had changed and you needed a lot more votes to hit…
  • YouTube Readies For “Super Tuesday” With Mapping Site
    Google has been plotting election results from the US presidential primaries on maps. Those maps have included candidate and news videos. But now for “Super Tuesday” (February 5) Google is doing something somewhat more ambitious over at YouTube — call it “Super Tubesday.”…
  • Leveraging Social Media Sites To Increase Search Visibility
    Traffic from socially driven news sites has been called many things. There are people that love it and call it a godsend (SEO 2.0), and there are others that hate it and think that it’s useless. Regardless of what you think, there is no doubting the fact that online marketing…
  • Google Testing Click To Call Again?
    Search Engine Journal alerted us to an apparently renewed test of click-to-call at Google. Google had been testing click to call in 2005 and 2006 with an eye toward implementing pay-per-phone call. Rather than show local or 800 tracking numbers, Google was using a field that remembered users’ telephone numbers…
  • SMX Search Bowl: Nominate Search Marketers To Take On Search Engines In Quiz!
    For years, a conference idea banging around has been a trivia quiz involving the search engines. For our SMX West search marketing conference this Feb. 26-28 in California, we’ve got it happening! SMX Search Bowl will have teams from Ask, Google and Microsoft competing against each other to test…
  • Hyper-Local “News” Site EveryBlock Emerges
    EveryBlock is a new local “news” site that seeks to answer the question, “What’s happening in my neighborhood?” It aggregates data and content from a variety of sources and currently covers three US cities: Chicago, New York and San Francisco. EveryBlock competes with, YourStreet and Topix to some degree….
  • Google Gets Demographic Targeting, But Didn’t They Already Have That?
    Today Google announced that you can demographically target ads showing up on its contextual network as part of a new beta test. But back in 2006, Google rolled out what seems to be exactly the same feature….
  • Think You’re Successfully Flying Under Google’s Radar? Think Again.
    Have you been trying to “fly under the radar,” engaging in activities outside of Google’s guidelines but subtly so as not to get caught? More and more SEOs are moving into this dangerous territory as the guidelines continue to broaden (prime examples of which being the expanded definition of…
  • Taking The Fear Factor Out Of Paid Search For Small Businesses
    A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at walking and would occasionally fall over, but she kept trying, using her tail to keep her balance and become more skilled at walking. I…
  • Customizing Your Search With
    Don’t like the backgrounds available on No problem. Now you can upload any image you want. For instance, maybe you’d like this one! The new background feature is part of the skinning ability launched as part of Ask3D last year. The other engines offer some customization features as well….
  • Google Health Close to Launching?
    Philipp Lenssen and Tony Ruscoe at Google Blogoscoped have noted that the login page for Google Health is now live, although the service itself is not (and currently redirects to the Google Coop page about health). Gabriel Stricker, Google spokesperson, told us: “We’re very interested in working on products…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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