SearchCap: The Day In Search, January 26, 2010
From Search Engine Land:
- Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY
Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad revenue from Q4 2008 compared to Q4 2009. But Yahoo’s search ad dollars [...]
- Google Acting Like A Carrier, Being Treated Like One By The FCC
Google, which to some eyes increasingly looks and acts like a VoIP/mobile carrier, is now effectively being treated like one by the US FCC. Today the regulatory body sent out requests for information to wireless carriers about the adequacy of their consumer disclosures associated with early termination penalties, which can be several hundred dollars in [...]
- Is Celebrity Tweetvertising Worth Paying For?
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average [...]
- 20 Metrics To Effectively Track Social Media Campaigns
Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state the obvious. You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketing campaigns in order to track the [...]
- Collecta Widget Brings Real-Time Search Results To Any Site
Collecta has announced the availability of a new widget that allows any webmaster/blogger to show real-time search results on a web page.
The widget builder is available now at widget.collecta.com, and includes several customization options including widget title, header background image, and even use of an external CSS file. It appears that the size of [...]
- Disabling The Google Toolbar Doesn’t Stop Google From Tracking You
Ben Edelman uncovered evidence that even if you disable the Google Toolbar, Google may still be tracking your web browsing behavior.
Edelman documents how he disabled the Google Toolbar within the preference, then visited a web page and captured how Google was sending browsing data from the toolbar to Google’s servers. Edelman first [...]
- Google Trying To Remain In China, Even If Search Engine Doesn’t
Last week on Google’s Q4 earnings call Google CEO Eric Schmidt seemed to “walk back” some of Google’s prior strong statements about leaving China if it cannot operate in an unfiltered way there. In response to a financial analyst question he said the following:
We have made a strong statement we wish to remain in China. [...]
- Linking Food For Thought
This week, I’m stepping away from my usual article format and instead, address several linking related questions and comments I haven’t seen discussed as much across the link building blog/twitter/feed o-sphere. I welcome your feedback, comments, opinions and answers.
People will tell you that one of the better ways to spot link targets is to study [...]
- Duplicate Content: The Biggest Challenge To Successful International SEO
Duplication is the bane of projects eeeking international seo success. It catches them first, invisibly creeping up and throwing their results to the wind. Why does this happen to so many – what is it that tempts them into the duplication trap? And do modern methods work?
- Like Ballmer, Bill Gates Dings Google On China
Bill Gates doesn’t get the fuss everyone’s making over Google’s recent threat to stop censoring search results in China.
“They’ve done nothing and gotten a lot of credit for it,” Gates said Monday during a visit at The New York Times.
“What point are they making?” Mr. Gates asked. “Now, if Google ever chooses to [...]
- No Feed, No Problem – Google Reader Now Tracks (Mostly) Any Website Change
The Google Reader blog announced you can now track changes to any web page, even the ones without RSS feeds.
How does this come in handy? Well, let’s say you want to track when Google changes their webmaster guidelines. All you do is copy the URL into Google Reader and click on [...]
Search News From Around The Web:
- ‘You own the road!’: Google gets spanking from media giant, The Register
- Baidu cleared in copyright infringement case brought by IFPI, Ars Technica
- Google beefing up new ‘Social Web Team’, CNET News
- Oh dear: Google flagged over logo dispute, www.smh.com.au
Local, Maps & Mobile
- Google releases new Google Voice for iPhone, Reuters
- Offline Installer for Google Earth, Google Operating System
Paid Search & Contextual
- New Google AdWords API Client Libraries Available, Search Engine Roundtable
- Track cost per call data through Google TV Ads, Google Traditional Media Blog
- Version v200906 will be shut down in one week, AdWords API Blog
- Changes to the hosted home page, Google Custom Search
- Some Google News RSS Subscriptions Not Validating?, Search Engine Roundtable
- A Popular Online Database, USAJOBS.gov, Gets a Total Makeover, ResourceShelf
- The 2008-2009 Wikimedia Foundation Annual Report is Now Available, ResourceShelf
SEO & SEM
- 5 Ways to Increase the Efficiency of Your SEO Team, Search Engine Journal
- Free Webinar: Getting to Know Open Site Explorer, SEOmoz
- Google Treats Punycode Domains As Unicode (Japanese Domains), Search Engine Roundtable
- How to Use Tags on Your Blog or Website, Michael Gray
- Indexation for SEO: Real Numbers in 5 Easy Steps, SEOmoz
- Is Your Search Marketing Knowledge Outdated? You Know What to Do, Traffick
- My New Product: Q&A Affiliate Formula, DazzlinDonna
- Peer Review: SEO Best Practices for Duplicate Content, SEOmoz
- Protect your site from spammers with reCAPTCHA, Official Google Webmaster Central Blog
- SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags, Search Engine Guide
- Taking Front End SEO to the Next Level, Search Engine Journal
- What You Don’t Know About SEO, Entrepreneur.com
- A better way to browse your LinkedIn connections, The LinkedIn Blog
- Happy Australia Day!, Orkut Blog
- Social Media Myth No. 1 “It’s about the conversation”, cornwallseo.com
- Social Media Super Bowl: Which Team Has More Reach?, Adam Sherk
- Sourcing Content on Twitter – 5 Tips, Online Marketing Blog
- Brains Can’t Handle All Our Facebook Friends, Can Manage 150 Friends Max, ResourceShelf
(Some images used under license from Shutterstock.com.)
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