SearchCap: The Day In Search, January 26, 2010

From Search Engine Land:

  • Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY

    Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad revenue from Q4 2008 compared to Q4 2009. But Yahoo’s search ad dollars [...]

  • Google Acting Like A Carrier, Being Treated Like One By The FCC

    Google, which to some eyes increasingly looks and acts like a VoIP/mobile carrier, is now effectively being treated like one by the US FCC. Today the regulatory body sent out requests for information to wireless carriers about the adequacy of their consumer disclosures associated with early termination penalties, which can be several hundred dollars in [...]

  • Is Celebrity Tweetvertising Worth Paying For?

    Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average [...]

  • 20 Metrics To Effectively Track Social Media Campaigns

    Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state the obvious. You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketing campaigns in order to track the [...]

  • Collecta Widget Brings Real-Time Search Results To Any Site

    Collecta has announced the availability of a new widget that allows any webmaster/blogger to show real-time search results on a web page. The widget builder is available now at, and includes several customization options including widget title, header background image, and even use of an external CSS file. It appears that the size of [...]

  • Disabling The Google Toolbar Doesn’t Stop Google From Tracking You

    Ben Edelman uncovered evidence that even if you disable the Google Toolbar, Google may still be tracking your web browsing behavior. Edelman documents how he disabled the Google Toolbar within the preference, then visited a web page and captured how Google was sending browsing data from the toolbar to Google’s servers. Edelman first [...]

  • Google Trying To Remain In China, Even If Search Engine Doesn’t

    Last week on Google’s Q4 earnings call Google CEO Eric Schmidt seemed to “walk back” some of Google’s prior strong statements about leaving China if it cannot operate in an unfiltered way there. In response to a financial analyst question he said the following: We have made a strong statement we wish to remain in China. [...]

  • Linking Food For Thought

    This week, I’m stepping away from my usual article format and instead, address several linking related questions and comments I haven’t seen discussed as much across the link building blog/twitter/feed o-sphere. I welcome your feedback, comments, opinions and answers. People will tell you that one of the better ways to spot link targets is to study [...]

  • Duplicate Content: The Biggest Challenge To Successful International SEO

    Duplication is the bane of projects eeeking international seo success. It catches them first, invisibly creeping up and throwing their results to the wind. Why does this happen to so many – what is it that tempts them into the duplication trap? And do modern methods work?

  • Like Ballmer, Bill Gates Dings Google On China

    Bill Gates doesn’t get the fuss everyone’s making over Google’s recent threat to stop censoring search results in China. “They’ve done nothing and gotten a lot of credit for it,” Gates said Monday during a visit at The New York Times. “What point are they making?” Mr. Gates asked. “Now, if Google ever chooses to [...]

  • No Feed, No Problem – Google Reader Now Tracks (Mostly) Any Website Change

    The Google Reader blog announced you can now track changes to any web page, even the ones without RSS feeds. How does this come in handy? Well, let’s say you want to track when Google changes their webmaster guidelines. All you do is copy the URL into Google Reader and click on [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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