SearchCap: The Day In Search, January 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The New York Times, Demand Media Edition
Demand Media — widely described as a “content farm” — went public yesterday and quickly racked up a valuation higher than the New York Times. I figured the news might cause some at the New York Times to wonder if they needed to be more Demand Media-like. Would every story be turned into a question? [...]
- 6 Content Tips: How To Write When You Have Nothing To Write About
When I tell a client/friend/colleague they need to add X pages of interesting content to their site, I typically hear one of three answers: 3% of the time: “No problem, I’m on it.” 75% of the time: “But I don’t have anything to write about.” 22% of the time: “No one wants to hear about [...]
- Google Testing Display Ads In Gmail
Google appears to be testing display ads in Gmail. I have not spoken to anyone at the company but discovered the following image ad in my own Gmail account this morning: Image ads have made their way into paid search on Google.com and various other properties on Google. But this was really jarring for me [...]
- Bing’s Chief Scientist, Alek Kołcz, Joins Twitter
ReadWrite/Web reports Microsoft’s Principal Scientist of Bing has left to join the Twitter team. Alek Kołcz, formerly a Scientist at Microsoft Live Labs, a co-chair at CIKM and a System Architect at AOL is now at Twitter. The Twitter employee page has Alek’s Twitter avatar and @zorbageek linked to at the bottom. There has not [...]
- Larry Page And The Reinvention Of “The Google”
We’re watching something really fascinating happening at Google: a very public effort to prevent the company from falling prey to the kind of bureaucratic molasses that has enveloped so many companies before it. Many have complained that Google is already there. Perhaps. But it’s nothing like at Nokia, for example, which continues to struggle with [...]
- 6 Steps To Higher Converting Traffic From Shopping Search Engines
Traffic acquisition has always had a prominent spot on yearly goals and product roadmaps. But how about conversion optimization? Not quite there yet, despite all the talk about ROI positive initiatives. Traffic is undoubtedly the first step, but conversions are where the money and long term value reside. Conversion optimization has been predicted as one [...]
- Google Removes Piracy-Related Terms From Instant Search
As it promised in early December, Google has begun to remove terms associated with piracy from producing search results in Google Instant Search, and from appearing in Google Suggest. That includes searches involving the word “torrent” as well as “BitTorrent,” which is both the name of a company in San Francisco that produces torrent software, [...]
- If Google Played Jeopardy: Smartest Search Engine, But It’s No Ken Jennings
Google: Go to the head of the class. Wikipedia: You stay after school for extra tutoring. That seems to be one of the conclusions you can draw from a fun blog post today by Wolfram|Alpha founder Stephen Wolfram. Writing about the Jeopardy battle between past champions Ken Jennings and Brad Rutter and IBM’s Watson computer [...]
- Now Accepting Session Pitches For SMX Advanced London
Do you have a topic you’d like to see covered in a session at SMX Advanced London on May 16-17, 2011? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please [...]
- A Lesson From the Indexing of Google Translate: Blocking Search Results From Search Results
Last year, Google published an SEO Report Card of 100 Google properties. In it, they rated themselves on how well the sites were optimized for search. Google’s Matt Cutts presented the results at SMX West 2010 in Ignite format. He noted that not every Googler is an expert in search and search engine optimization. Googlers [...]
Search News From Around The Web:
Applications & Portal Features
- Desktop notifications for emails and chat messages, Official Gmail Blog
- More control over comments on shared items, Official Google Reader Blog
- PayPal Loses Top Payment Exec to Google, Appoints New Head, emoney.allthingsd.com
- Demand Media’s Planet of the Algorithms, BusinessWeek
- LinkedIn files registration statement for Initial Public Offering, The LinkedIn Blog
Local, Maps & Mobile
- Facebook denies to launch branded phones with HTC, Reuters
- Facebook Is Hard At Work On A Tablet-Optimized Experience, TechCrunch
- Sign up for imagery update alert, Google LatLong
- 65 New Link Building Resources: the Competitive Backlink Analysis Edition for 01/14-01/27, Ontolo
- SEO & Link Building: Internal Anchor Text Usage, Search Engine Roundtable
Paid Search & Contextual
- Google Pro Center Removed From AdWords My Client Center, searchmarketingcommunications.com
- Microsoft adCenter Sandbox v7 Campaign Management Service Fixed?, Search Engine Roundtable
- The Performance-Based Pricing Fallacy: Part 1, Rimm Kaufman
- Understanding various status codes, AdWords API Blog
SEO & SEM
- Alabama businesses get crash course in web search essentials, blog.al.com
- Google vs. Bing: Targeting Features, PPC Hero
- SEO Cloacking Techniques to Avoid in 2011, Bruce Clay Australia
- The Power Of Volunteer Search Marketing, SEOmoz
- Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories, Google LatLong
- Content Syndication How to Make it Work for You, Michael Gray
- Don’t Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!, Search Engine Guide
- Paid Links V Content Programs, Search Engine Journal
- SEO Correlation Analysis vs Google Relevancy Input Signal Bleed, SEO Book
- SEO Not Working For You? Here’s Why., outspokenmedia.com
- Using Negative Keyword Lists, PPC Hero
- Why Google Favors Keyword Rich Domains, SEO.com
- Why Won’t Google Use My META Description?, SEOmoz
- Facebook blames bug for Zuckerberg ‘hacking’, BBC News
- Mark Zuckerberg Facebook fan page hack: who was behind it?, The Guardian
- Why I Switched from TweetMeme to the Official "Tweet Button", sugarrae.com
Video, Music & Image Search
- Google Images Displaying Grayed Out Images? Here’s How To Fix It, Search Engine Roundtable
- YouTube Captions Uploader Web App, YouTube Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Every white hat link you obtain for clients is paid for – Michael Martinez argues that links obtained by SEOs that would not have otherwise seen the light of day are paid for – period. A refreshing take on the othewise tired "paid links" debate.
- Does Your Local Mobile Search Strategy Suck? – The title along had me clicking… but Andrew does go on to give some great insights into one of the more active areas of SEO for 2011 (local). Enjoyable read and worth adding to the collection (and discussing).
- Google SEO Correlation Analysis – Aaron Wall offers up his point of view on correlation analysis as it relates to SEO for Google. And as always, he drops in some great links for the sake of context and insight.
- 7 Ways Video & Rich Media Sites Can Improve Their SEO – We know that local is big (for SEO) this year, but another area of importance is having an universal search strategy. If you're not already into video; get on it. This post from Richard is a good place to start…. even if you're already doing video, give it a read.
- A Lesson From the Indexing of Google Translate: Blocking Search Results From Search Results – Vanessa Fox reports how Google Translate spamming Google's Web search was caught red-handed, and educated Google on how to solve such issues. Meanwhile Matt Cutts promised to tweak Google's robots.txt.
- Enterprise Social Media Strategy – The Approach Nobody Wants to Hear – Hugo Guzman correctly points out that a social media presence must be slowly cultivated and can't be turned on like water from a faucet.
- 95 percent of link building is not a secret – Lyndon Antcliff does a great job of debunking the idea that link building is some sort of black magic shrowded in secrecy.Newsflash: The strategies and tactics that work out there for the taking (via blog posts, Twitter, conferences, etc) so success is mostly about hard work.
- Google Will Drop Real Estate Search & Listings From Maps – Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10th. It seems impossible to think that Google would give up completely on real estate search — it’s too important of an activity in that industry, with the National Association of Realtors reporting in recent years that about 85% of all home buyers begin their search online. What does the future hold for Google and real estate search?
- Competitive Intelligence: Using KOB Analysis for Planning SEO Campaigns – How does keyword opposition to benefit analysis find you opportunity?
- How To Sell Yourself As A Client – Julie Joyce writes this fantastic post regarding what types of clients she (and most of the SEO world) best works with. one hint: If you want to hire her make sure you don't make fun of her accent!
(Some images used under license from Shutterstock.com.)
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