SearchCap: The Day In Search, January 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Pew: Young Or Old, Search Cuts Across Age Categories
    The Pew Internet & American Life Project has come out with a fairly comprehensive look at generations and internet activity, called “Generations Online.” The report segments users by age categories (i.e., X, Y, Boomers) and looks their online activities. The data were drawn from responses by thousands of users to surveys conducted by Pew researchers between 2006 and 2008.
  • Content: The Once, Current & Future King Of Big Site SEO
    All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an environment where our clients are the ones in charge of creating and managing the text and digital asset contents of large corporate web sites. …
  • Measuring An Ad’s Value: Webcast Tomorrow
    Tomorrow, Thursday January 29 at 1 PM EST, our sister site Search Marketing Now hosts a webcast designed to help online advertisers determine best practices for measuring and valuing an ad. “Attribution Management Forum 2.0″ will include a series of polling questions that get to the heart of just how to give credit to an individual ad or team of ads – over time, in relationship to other products, and when it’s part of a campaign that involves other ads, both online and offline. Adam Goldberg of ClearSaleing will be the main speaker, and he’ll share the results of …
  • Search Week: January 26, 2008
    Search Week is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past month. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and drill into the Search Engine Land members library to find other stories in that area. Because some stories are listed in more than one category, you may see them repeated.
  • Your 2009 Marketing Budget: Why It’s Worth Revisiting
    Despite the fact that we are already a month into the new year, and that you probably made a valiant effort in putting together your 2009 marketing budget, you just might want to revisit it. Why? Because given the current economic conditions, it’s more important than ever to get the most out of your marketing dollars, and you could very well be headed for trouble if in your process you either assumed a similar media allocation as previous years, or created your search budget and strategy without factoring in other channels.
  • Click Fraud Rate Hits Highest Level Yet
    Click fraud is worse today than ever according to an announcement from tracking company Click Forensics. Click Forensics estimates the overall average click fraud rate for Q4 2008 at 17.1%, the highest level since they began tracking it in 2006. That rate is up from 16.0% in Q3 2008 and from the 16.6% rate reported in Q4 2007. Click fraud estimates on the search engine content networks are said to be at 28.2%, up from 27.1% in Q3.
  • Change (and In-House SEO)
    Change is a popular word lately, and living in DC area the theme is practically unavoidable. You can even buy (a shiny version of) change at the mall. I walked through a Macy’s department store last week and passed a large rack of sparkly “Change” pins for sale. Change is everywhere.
  • Yahoo Tries To Justify Automatic Account Optimization
    Three weeks after the latest uproar over its decision to auto-optimize sponsored search accounts, Yahoo has published an explanation under the brassy headline, “The Truth about Account Optimizations.” As a refresher, earlier this month Yahoo emailed advertisers about its new Terms and Conditions, which says that Yahoo may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order. Search marketers were exasperated.
  • SPONSOR MESSAGE: Are you the “Biggest Search Geek”? Find out at biggestsearchgeek.com!
    Do you know your SEM publishers & history inside-and-out? Can you negative match your “Tom” from your “Cruise” in your sleep? Then take the SMX Biggest Search Geek Challenge sponsored by Marin Software at www.biggestsearchgeek.com. The Geek with the highest score wins a trip for two to SMX West and receives their award on-stage from Danny Sullivan!

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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