SearchCap: The Day In Search, January 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]
Barry Schwartz on January 28, 2013 at 4:59 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- With $14 Million More Q&A Site ChaCha Soldiers On
Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask returned to Q&A as a way to differentiate from Google and general search — the segment is littered with dead bodies, including Facebook’s Q&A offering. The outlook for Quora in its current form […] - The BIG SMX West Preview: Why You Should Attend
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […] - Comparing Mobile Blog Designs: What Works Best?
One area of mobile site design that is particularly important for mobile SEO is the blog. Blogs get special treatment in search engines, as sources of fresh content and easily-digested RSS feeds. In the mobile space, blogs are also one of the few areas where users expect to find lengthy text — so, the pressure […] - Why Enterprises Cannot Ignore Deep Link Building
Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free”. Since this is the case, do these sites really need to have a dedicated link building effort in place? […] - Google Promoting AdWords Express In Google+ As Way “To Get More Followers”
This weekend DejanSEO noted Google may have stepped up its promotion of its simplified SEM offering for small businesses, AdWords Express, in Google+ as a way to “get more followers.” AdWords Express has now been around officially since July 2011. However it has seen a number of changes and refinements. Google initially rolled out this particular pitch […] - How Google’s Lack Of (Re-)Consideration For Local Businesses Makes Life & Listings Difficult
For local business listings, ranking well in Google search results is highly important. So, many proprietors attempt all sorts of things to get their businesses to rank well, and they often unintentionally break Google’s rules in the process. Yet, there’s no real means to get forgiveness once their listing is burned. Confusion surrounding this further […] - Google Details How It Responds To Government Requests For User & Search Data
Google has written a blog post documenting their legal process and approach to dealing with government requests for user and search data, highlighting a new section now available in Google that also answers more of these questions. Governments routinely ask search engines like Google for access to user data for various reasons. From search logs, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years
- SMX West 2013: A Must-Attend Event For All Serious Marketers
- Online Retail’s Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013
- Europe And US Do Battle Over Privacy Rules That Will Govern The Internet
- Twitter Expands Bi-Annual Transparency Report With More US Info
- Report: Twitter To Release Ads API This Quarter
- 15 Strategies To Get More Shares For Your Content
- Size Matters In Real-Time Bidding — But How You Use it Matters Most
- Google+ Rolls Out A New Page Manager Dashboard
- Facebook Tries To Explain Why It Cut Vine’s, Others’ API Access
Search News From Around The Web:
Business Issues
- Redesigning Google: how Larry Page engineered a beautiful revolution, The Verge
- Google faces UK legal action over Apple Safari tracking claims, V3.co.uk
- Google’s Evil Plan Is Simple (and not so evil), blindfiveyearold.com
- U2 manager Paul McGuinness: ‘I don’t want to engage in Google-bashing, but…’, musically.com
- Yahoo earnings: Mayer still has much to prove, CNN Money
Local Search & Maps
- Bringin’ trust back with Google+ Local Reviews, digitalthirdcoast.net
- Google+ Adds Improved Multi Page Mgt Interface, Mike Blumenthal
- Time Spent In Retailers’ Mobile Apps Grows More Than Five-Fold In A Year, Flurry Finds, TechCrunch
- Google MapMaker 101 for Local Business Owners, LocalVisibilitySystem.com
Link Building
- Using Footer Links to Diversify Your Backlink Profile, Search Engine Watch
- How To Clean Up Bad Links and Establish Trust With Link Vendors, Search Engine Journal
Searching
- Yahoo! Searches This Week Show an Obsession with the First Lady’s Style, a Spike in Vacation Destinations, and National Pie Day (Yum!), ycorpblog.com
- DuckDuckGo Architecture – 1 Million Deep Searches a Day and Growing, High Scalability
- Facebook Graph Search: The Emperor Needs New Digital Clothes, TIME.com
- Google Flights now lets you search for destinations by region rather than airport, The Next Web
- New search engine promises safe content to users in Arab World, gulftoday.ae
- Solving Basic Arithmetic Step by Step with Wolfram|Alpha, Wolfram|Alpha Blog
- Twitter’s Speech Problem: Hashtags and Hate, The New Yorker
SEM Industry
- Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester, Search Engine Watch
- Recruiting an SEO Professional:, koozai.com
- Should You Sue Your SEO Company When They Don’t Come Through?, Search Engine Roundtable
SEO & SEM
- Another January Mozscape Index Has Been Released!, SEOmoz
- Google Webmaster Tools Message Notification Sign Up Not Working For Some, Search Engine Roundtable
- Google Webmaster Tools URL Parameters Missing Add/Edit/Delete Buttons, Search Engine Roundtable
- Increase the Frequency of Search Indexing, Daily SEO Tip
- Is It Possible to Optimize for Rewritten Queries?, SEO Theory
- Is Your Quality Score Costing or Saving You Money?, Search Engine Watch
- Keyword Selection Strategies for Content Marketing Success, contentmarketinginstitute.com
- Legacy impression share columns to be retired next week, Inside AdWords
- Microsoft’s Search Engine Spider, BingBot, Increases Crawl Activity?, Search Engine Roundtable
- Promises, promises: the copywriting client carrot & stick(y) situation, seocopywriting.com
- The Intersection of SEO and User Experience, Search Engine Journal
- The SEO of Responsive Web Design, SEOmoz
- Update Announcement: How Targeting Works in Bing Ads, Bing Ads Blog
- Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing, thesaleslion.com
Video, Music & Image Search
- Quickly Switch to the Basic Google Image Search, Google Operating System
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