SearchCap: The Day In Search, January 29, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft adCenter To Power Ads On Wall Street Journal Digital Network
    The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as,,, and others. This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique…
  • No Recession For Link Building
    In 2007, half your links stopped helping you and in 2008, half your budget has likely been whacked. Now what do you do?
  • 15 Fundamental Truths About Social Media Marketing
    In September 2007, I was offered the role of ‘Social Media Manager’ at a company in Cape Town, South Africa which I took without much hesitation. I knew my job would focus on the ‘general’ projects such as proposals, running campaigns and devising social strategies for clients who had…
  • Byzantine Legal Fight For Control Of Parent IAC
    The Wall Street Journal covers the “open warfare” between IAC CEO Barry Diller and Liberty Media, one of its largest backers and investors. Liberty Chairman John Malone has grown increasingly frustrated with IAC’s financial and stock performance and Diller himself. Diller has control of the company through a Byzantine procedural…
  • Once Again, A Google Murder Case
    In the UK, a woman has been convicted of trying to murder her husband after researching methods on Google. It’s one of several cases like this that have come up in past years. Google poisoner tried to murder husband describes the method this woman used to try to kill her…
  • How To Create Compelling Social Media Profiles
    Social media is not really new anymore, but many people still struggle with the subtle things that might help or hurt success within the top social communities. Recently Muhammad Saleem published a great article on the various tips you can follow to help you succeed in most social media…
  • The Nominees Are In For SEMPO’s 2008 Board Of Directors
    Bill Hartzer has the scoop on the 33 individuals who are on the nominee list for SEMPO’s board of directors of 2008. Thirteen of the nominees will be elected to be on the board of directors for a two-year period. The voting process is internal and will begin on Wednesday,…
  • Google’s Position Six Penalty (Or Bug) A Reality
    A week ago we wrote about Google’s Mysterious Position Six Penalty. The phenomenon described has now been confirmed by Google’s Matt Cutts in one of our Sphinn threads on the topic. It appears from Matt’s comments that the drop for pages impacted was an “unintended consequence,” as Glengara puts it…
  • Search Illustrated: B2B Long Tail SEO
    It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it’s just as relevant in the…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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