SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• BrightLocal’s Local SEO Industry Survey Now Open
  Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO software company, BrightLocal. The survey contains 20 questions and should only take about 5-10 minutes to complete, I’d guess. It covers topics related to the following: business and staffing clients, rates […]
• Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
  In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time […]
• The Link Shrink Is In: 3 Crazy Linking Assumptions
  Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. […]
• What The Closure Of UK Malls & Main Street Retailers Means For Online
  The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009. The recent closures had legacy presence in bricks and mortar on the UK high street (AKA: the UK’s Main Street or Mall retail profile) […]
• Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue
  The Google Shopping gamble paid off–for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today Marin Software released findings showing that, after the transition of Google Shopping to an […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]
• Report: YouTube Planning To Launch Paid Channels
• AdBrite Ad Exchange Will Close Its Doors By End Of Month
• Custom Audiences May Be Facebook’s Most Compelling Ad Product
• Creating A Measurement Plan For Content Marketing: 3 Key Considerations
• Pinnerific: Pinterest New Navigation & Look Rolling Out To Select Users
• Report: Google+ Now 2nd-Biggest Social Network Worldwide

Search News From Around The Web:

Business Issues

• FTC FOIA release outs Yelp as ‘Internet Mafia’, dailycaller.com
• Google and Yahoo Defeat Trademark Lawsuit Over Keyword Ads–Clara Ison v. Google, Eric Goldman
• How Facebook Survived 34 Intense Days Of “Lockdown” To Build Graph Search, www.fastcompany.com

Link Building

• Can You Build Too Many Links Too Fast? Depends, Search Engine Roundtable
• Link Building Is Like…, www.stuntdubl.com
• The Incredibly Useful Value of Links Beyond SEO, Online Marketing Blog

Local Search & Maps

• Publishing more detailed maps of North Korea, Google LatLong
• Google Upgrades the Dashboard Editor, Mike Blumenthal
• Loci 2012 – Andrew Shotland, Mike Blumenthal

Paid Search

• Pay Per Click for Niche Clients, ppcchat.co
• YouTube Set to Introduce Paid Subscriptions This Spring, Ad Age

Searching

• How Facebook Taught Its Search Tool to Understand People, New York Times
• Protecting Your Privacy in Graph Search, newsroom.fb.com

SEM Industry

• SEMpdx SearchFest 2013 Keynote Interview: Duane Forrester, www.sempdx.org

SEO & SEM

• New simplified Adwords API pricing, Google Ads Developer Blog
• 3 Commonly Overlooked WordPress SEO Tweaks, Search Engine Journal
• Adopt Open Graph Tags Now to Prepare for Facebook Graph Search, www.advancessg.com
• Competitive Analysis: How to Become an SEO Hero in 4 Steps, Search Engine Watch
• Facebook Graph Search First Impressions, seoconsult.com
• How To Really Be Less Reliant On Google Search Traffic, www.searchenginepeople.com
• If That SEO Tool Didn’t Exist . . ., Luna Metrics
• SEO Recruitment Tips For Employers & Candidates, Search Engine Watch
• Steps for Conducting an Online Brand Audit, stateofsearch.com

Video, Music & Image Search

• More Project Glass Patents, Part 2, SEO By The Sea
• Webmasters Want To Block Google Images After Design Change, Search Engine Roundtable