SearchCap: The Day In Search, January 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

    Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of […]

  • A Roundup Of New U.S. Government Search Tools

    The U.S. government generates a wealth of useful and interesting information. Despite excellent government-oriented search engines like USA.gov and Data.gov, government information isn’t always easy to find. That’s why if you use government information it’s important to put together your own toolkit of specialized government-related search engines. Here’s a roundup of several new search tools […]

  • 8 Quick Ways to Increase Your AdWords CTR

    There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re […]

  • What You Need To Know About Targeting iPad & Tablet Searchers

    “2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, […]

  • 10 Basic Bing Local Optimization Tips

    Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for optimizing for Bing Local search rankings. […]

  • Study: Reviews & Images Drive Clicks In Mobile

    Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the […]

  • Google Logo For Largest Observed Snowflake

    Did you know that today, 125 years ago, in Fort Keogh, Montana, the largest snowflake was documented and placed in the world record book? The snowflake was 38 centimeters in diameter! But honestly, I am even more amazed that someone actually documented this as a world record. And even more amazed Google has a special […]

  • Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

    Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]

  • Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

    Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing’s market share is smaller than the […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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