SearchCap: The Day In Search, January 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data
Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of […]
- A Roundup Of New U.S. Government Search Tools
The U.S. government generates a wealth of useful and interesting information. Despite excellent government-oriented search engines like USA.gov and Data.gov, government information isn’t always easy to find. That’s why if you use government information it’s important to put together your own toolkit of specialized government-related search engines. Here’s a roundup of several new search tools […]
- 8 Quick Ways to Increase Your AdWords CTR
There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re […]
- What You Need To Know About Targeting iPad & Tablet Searchers
“2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, […]
- 10 Basic Bing Local Optimization Tips
Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for optimizing for Bing Local search rankings. […]
- Study: Reviews & Images Drive Clicks In Mobile
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the […]
- Google Logo For Largest Observed Snowflake
Did you know that today, 125 years ago, in Fort Keogh, Montana, the largest snowflake was documented and placed in the world record book? The snowflake was 38 centimeters in diameter! But honestly, I am even more amazed that someone actually documented this as a world record. And even more amazed Google has a special […]
- Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]
- Bing Out Of “Betaphase” In Germany, Claims 10 Million Users
Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing’s market share is smaller than the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Twitter Planning Analytics Tools For Publishers
- Anti-Google Graffiti, Steve Martin Joke: Signs Perceptions Of Google Changing For Worse?
- How Google’s “Search Plus Your World” Should Change Your Social Media Strategy
- My Hope For 2012: Taking Data And Creative Seriously
- Yahoo Shutters 10 Mobile Apps
- Facebook IPO Documents Coming Next Week — Report
Search News From Around The Web:
Applications & Portal Features
- Google Teams With Facebook and Microsoft To Phight Phishing, Wired
- Landing another blow against email phishing, Official Gmail Blog
Business Issues
- Apple, Google under scrutiny over no-poaching charges, CNET
- Google’s Google+ gambit: The Madman theory, news.cnet.com
- Google, Facebook, Twitter Execs Grilled By UK MPs On Privacy, paidContent.org
- Will Larry Page appear before Congress?, usatoday.com
Local, Maps & Mobile
- Google Street View South Africa is LIVE, eleafrica.com
- The rise of in-store mobile commerce, pewinternet.org
- Web Second, Mobile First, bothsidesofthetable.com
- Yandex to Partner with NAVTEQ For Global Online Maps, Quintura blog
Link Building
- Link Building Using Follow Up Come Back Content, linkspiel.com
- How Majestic SEO Works, Majestic SEO Blog
- Strategic Link Building: Why You Don’t Need To Outrun Lions, SEOmoz
- Turning One Big Link Into Dozens, Search Engine People
Paid Search & Contextual
- Google Sending 1099 Tax Forms To AdSense Publishers, Search Engine Roundtable
Searching
- Google choosing between advertisers and searchers. Guess who is losing?, VentureBeat
- Kayak Redesigns Travel Search Portal ; Now Consistent With Mobile UI, TechCrunch
- Step-by-Step Differential Equation Solutions in Wolfram|Alpha, Wolfram|Alpha Blog
SEM Industry
- An Interview With Pamela Lund, Click2Rank.com
- BlueGlass Interactive Acquires Digital Agency Voltier Digital, TechCrunch
SEO & SEM
- 30 days left to migrate to AdWords API v201109, Google Ads Developer Blog
- Actionable Video SEO for Marketers, SEO.com
- AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM, Search Engine Journal
- Anchor Text Distribution: Avoiding Over Optimization, SEOmoz
- Bing Algorithm Update? Why are the results so different from Yahoo!?, intelligentpositioning.com
- Forget SEO, Think Long Run, Link-Assistant.Com
- Google News Publishers: Update Your Site? Use Report Update Form To Inform Google, Search Engine Roundtable
- Google Rich Snippets Showing Results From Other Web Sites, Search Engine Roundtable
- How to Get Googlebot to “Teach You” Advanced SEO, hamletbatista.com
- Impression Share Updates Rolling out Globally, Inside AdWords
- Is Google Mad at Joomla ?, davidnaylor.co.uk
- Why These 3 Ranking Factors Matter (but Nobody Seems to Care About), Search Engine Journal
Social Media
- Brands Pay Celebs for Tweets, but who Pays Twitter?, thenextweb.com
- Adding Social Media To Your Marketing Strategy, seopositiveltd.com
- Facebook: 5 Billion Songs Shared Since September, thenextweb.com
- Google+ Optimization vs. Community Building – Pros and Cons of Google SPYW, Online Marketing Blog
- Study: Only 1% of Facebook ‘Fans’ Engage With Brands, Ad Age
- Twitter Gives Glimpse Into Rupert Murdoch’s Mind, New York Times
Video, Music & Image Search
- Yahoo Images: Loading the page might take you away from Yahoo Image Search, Search Engine Roundtable
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