SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens
  If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has […]
• Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon
  On Monday, Google announced that “citizen cartographers came together in Google Map Maker” to help create a “new map of North Korea” for Google Maps. BuzzFeed was the first to point out that the new maps contained references to “gulag” and “concentration camp.” Beyond this some people on Google+ have added satirical, fake reviews to […]
• Google Tests B2B Market With Google Shopping For Suppliers
  Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for […]
• Why Big Testing Will Be Bigger Than Big Data
  Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it. In fact, three of IDC’s Top 10 predictions for CMOs […]
• Retargeting Tips For Highly-Regulated Advertisers
  “Should or should I not include retargeting in a media plan?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year
• Twitter Adds Videos To User Media Galleries
• Twitter Now The Fastest Growing Global Social Platform, 21% Of The Internet Population Are Active Users
• Apple-Samsung Patent Verdict Now Empty Footnote In Global Smartphone Contest
• Corralling Email Content To Create Value

Search News From Around The Web:

Applications & Portal Features

• Google extends Windows Phone support for Exchange ActiveSync until July 31st, The Verge
• Google Forms, Refreshed, Google Drive Blog

Business Issues

• 2 Reasons Why Bing Will Lose BILLIONS Without Mobile Devices, The Search Agents
• Google Fends Off BrightRoll in $7.6 Billion Video Market, Bloomberg

Local Search & Maps

• Google+ Local Categories Inadequate for the Job, Mike Blumenthal
• Google Local Announces Upgraded Phone Support, Mike Blumenthal
• Moving to a New Location? Don’t Forget about Local Search, SEOmoz
• Yelp’s Rocky Relationship with Small Business, PBS

Link Building

• Historic Index Update, Majestic SEO Blog

SEO & SEM

• Analyze your Yandex SEO competitors with SpyWord, Russian Search Tips
• 11 Innovative Google Authorship Profile Pictures That Will Inspire You, Daily SEO Tip
• 5 Ways to Improve Blog Visibility ASAP, BruceClay.com
• Guide to Building Momentum for Your Evergreen Content, Search Engine People
• How to Increase Search Traffic through Keyword Audit on Google Analytics, Kaiserthesage
• Is Microsoft Bing Crawling Google AdWords Ads?, Search Engine Roundtable
• Is Semi-Hidden Text Bad for SEO?, HighRankings Forums
• Matt Cutts on Negative SEO, Search Engine Journal
• Pressing tips: Use Press Releases Without Getting Penalized, Search News Central
• The Value of Local SEO to Small Businesses, Search Engine Journal

Video, Music & Image Search

• Honda Accord and Acura RDX/ILX models will get Siri Eyes Free in 2013, The Next Web