SearchCap: The Day In Search, January 31, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Internet Yellow Page Video SEM: Worth The Effort?
    Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or universal search results which mixes video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales and new customers from…
  • Video Search: New Column From Search Engine Land
    Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results. Our video search columnists are: Grant Crowell, CEO and Creative Director, Granttastic Designs Bob…
  • Report: Click Fraud Up 15% In 2007
    Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate rose…
  • Google’s Marissa Mayer On Social Search / Search 4.0
    VentureBeat has a nice Q&A with Google’s Marissa Mayer on how the search engine is considering using social data to improve its search results — what I’ve described as "Search 4.0" as a generational jump in my Search 3.0 article from earlier this year. Some highlights below:…
  • Making a Good Impression With About Us Pages
    Sipping on a cup of coffee, on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers, and insurance salesmen, and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while…
  • Vote Now For SMX Search Bowl’s Search Marketer Team
    The nominations are in, and now it’s time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round…
  • New "Show Search Options" Broadens Google Maps
    As the Google LatLong Blog reports, Google has added a new "show search options" link beside the main search box in Google Maps. This is a very interesting development for several reasons. It’s a pull-down menu that allows you to narrow or expand results for the same query and more…
  • Google’s Founders & CEO Promised To Work Together Until 2024
    Google CEO, Co-Founders Made Long-Term Promise from the Wall Street Journal reports Google’s founders, Larry Page and Sergey Brin, and Google’s CEO, Eric Schmidt, said they would work together until the year 2024. Google spokesperson Jon Murchinson told the Wall Street Journal that the "informal pact" between the three top…
  • 5 Reasons Why Rankings Are A Poor Measure Of Success
    Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Here’s why:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide