SearchCap: The Day In Search, January 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot

    Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the Wall Street Journal, Cutts is in South Korea this week and, in a presentation Monday night for about 80 government officials, webmasters, lawyers and journalists, managed to singlehandedly convince some government reps to let Googlebot crawl [...]

  • Google+ Growing Your Social Network: Quantity vs. Quality

    There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated. My hunch is that it [...]

  • Pass Options for SMX West – Sessions, Networking and More

    Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX West offers flexible pass options to fit your needs, budget and schedule. [...]

  • 12 Steps To Optimize A Webpage For Organic Keywords

    In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1. Choose The Keywords To Focus On [...]

  • Link Building Tool Review: WordTracker Link Builder

    This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is [...]

  • 3 Essential Features For Multinational Content Delivery

    Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in June 2010, Google has stepped [...]

  • Report: Search Ad Spend To Rise 27% In 2012

    eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in 2011. [...]

  • The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

    Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly? [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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