SearchCap: The Day In Search, January 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot
Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the Wall Street Journal, Cutts is in South Korea this week and, in a presentation Monday night for about 80 government officials, webmasters, lawyers and journalists, managed to singlehandedly convince some government reps to let Googlebot crawl […]
- Google+ Growing Your Social Network: Quantity vs. Quality
There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated. My hunch is that it […]
- Pass Options for SMX West – Sessions, Networking and More
Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX West offers flexible pass options to fit your needs, budget and schedule. […]
- 12 Steps To Optimize A Webpage For Organic Keywords
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1. Choose The Keywords To Focus On […]
- Link Building Tool Review: WordTracker Link Builder
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]
- 3 Essential Features For Multinational Content Delivery
Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in June 2010, Google has stepped […]
- Report: Search Ad Spend To Rise 27% In 2012
eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in 2011. […]
- The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly? […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Infographic: Meet The Chinese Facebook, Twitter & YouTube
- Google Tells Congress: Users Can Opt-Out Of New Privacy Policy By Not Logging In
- Unruly Sends New Guidelines To Partners To Help Avoid Google Penalties
- Samsung Faces Potential EU Antitrust Wrath For Failure To License Mobile Patents
- Seeking To Banish “Distraction” Microsoft Replaces Hotmail Display Ads With Deals
- It’s Complicated: The Awkward Socialization Of Search
- Pew Data Underscore The Challenge Of Smartphone-Based “Showrooming” For Traditional Retailers
Search News From Around The Web:
Applications & Portal Features
- All About Safe Browsing, Chromium Blog
- Google Set To Relaunch OnePass, Halting French Papers’ Kiosk, paidContent.org
Local, Maps & Mobile
- As Promised, Google Unmerged and Re-Merged My Wife’s Google Places Listing, Small Business SEM
Link Building
- Google Says Bad Links To 404 Pages Won’t Hurt You, Search Engine Roundtable
- How To Get More High Quality, Natural Links, SEO.com
Paid Search & Contextual
- Google Bans Jef Poskanzer’s Popular Blog From AdSense, Search Engine Roundtable
- Google Engineer Explains AdSense Pricing & Reductions, Search Engine Roundtable
- no-longer-loving-google, Nelson’s Weblog
Searching
- Find and Follow Public Author Profiles, Google Scholar Blog
- Remember Google’s Follow Finder? It looks like it got shut…, Sean Carlos – Google+
SEM Industry
- Google Search Plus Your World Being Called "SPY World", Search Engine Roundtable
- SearchFest 2012 Mini-Interview: Chris Silver-Smith, sempdx.org
- Why We Acquired Voltier Digital, blueglass.com
SEO & SEM
- Internet Marketing in 2012, Search Engine People
- 3 Keys to Optimizing Your PPC Campaign Structure, Search Engine Watch
- Don’t slack off your SEO resolutions, Econsultancy
- Goldilocks SEO, SEO Book
- Google Prods Korean Webmasters to Be Indexed on Global Search Engines, Wall Street Journal
- How to do a 5 Step Site Audit, distilled
- How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview, Search Engine Journal
- HTML5 & SEO, SEOptimise
- Mobile SEO: 3 Experts, 3 Questions, 3 Answers, BlueTrain Mobile
- Tips for Shaking Off PPC Frustration, PPC Hero
- Why Clients Make Irrational SEO Decisions, SEO Theory
- Writing Google Places Reviews to Improve Rankings, Search Engine Guide
Social Media
Web Analytics
- The Subscriber Count of your YouTube Channel Could Go Down, Digital Inspiration
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