SearchCap: The Day In Search, January 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move […]
Barry Schwartz on January 31, 2013 at 4:58 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Will Facebook’s Graph Search Be Big For Bing Advertisers?
Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light […] - Adwords For Video Gets Reporting Enhancements
Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added […] - 9 SEO Quirks You Should Be Aware Of
They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding common practices that obstruct SEO Here are […] - The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage
“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into […] - Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX West
As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search […] - German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content
Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search engines and others — perhaps even Facebook, Twitter and individual bloggers — to pay news publishers if they link […] - Jackie Robinson Google Baseball Player Logo
Google.com is featuring a special Google logo, Google Doodle, for the 94th birthday of Jackie Robinson. Jackie Robinson is not simply being featured because of his outstanding career in Major League Baseball but because of his influence in the civil rights movement. He was the first black player in Major League Baseball, joining the Brooklyn […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Applause.com Launches Analytics Tool For Mobile Apps
- BlackBerry 10: What Marketers Need To Know Now
- Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
- Apple iPad Loses Some “Shipments Share,” Still Dominates Web Traffic
- Facebook Sponsored Results: An Under-Explored Opportunity
- Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers
Search News From Around The Web:
Applications & Portal Features
- Bing Bing Apps for Office, Bing Search Blog
Business Issues
- Google’s No. 1 Asset Is Its Ability To Empathize With Its Users Through Design And Product Development, TechCrunch
Local Search & Maps
- 40 Important Local Search Questions Answered, SEOmoz
- Exploring the Grand Canyon on Google Maps, Official Google Blog
- Facebook Interview: Hotels will be added to Graph Search, skift.com
- Google Local / Places Guidelines Confuses Even Googlers, Search Engine Roundtable
- How to Get Listed in Bing Local Canada – Finally, StepForth
- The Pendulum Swings On Google’s Review Spam Filtering As Google Relaxes Filter, Mike Blumenthal
Searching
- Custom Date Range Tips for Google Search, Google Operating System
- Facebook Graph Search and Ethical Marketing, SEO Eblog
SEO & SEM
- 10 Content Experts Weigh in on Author Rank in 2013: Part II, Vertical Measures
- 4 SEO Tasks Small Businesses Must Do Every Month, Search Engine Watch
- 96 Quick SEO Wins – What Can You Do With an Hour?, SEOmoz
- A “Click Here” Case Study, State of Search
- How Long Local SEO Takes: the Short Version, LocalVisibilitySystem.com
- Online Marketplaces – A weapons seller loses favor with Google, Internet Retailer
- PPC Drafting: Coining a Term for a Competitive PPC Maneuver, BruceClay.com
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