Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Liveblogging The Google Nexus One Phone Launch
It’s Nexus One day! At least, that’s what we’re all expecting from the “Android Press Gathering” event that Google is hosting today. I’m attending it and will be liveblogging all the news that comes out of it. Not up to speed on the Nexus One? It’s the widely expected Google Phone, a phone [...]
- How To Use Social Deal Sites To Promote Sales
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few [...]
- Link Building Trends For 2010
Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we [...]
- Dive Deep on SEO, Google Analytics, In-house SEM: Attend the Workshops at SMX West
Just before the holidays we published the Search Marketing Expo – SMX West agenda, featuring more than 50 sessions on virtually every search and social media marketing topic imaginable. Want more? We’ve just added three comprehensive workshops conducted by leading experts in search marketing on March 5. Choose from: Bruce Clay SEO Training: Bruce Clay [...]
- As AdWords Ads Get Images, What’s Deemed Family Safe?
Last week, I was surprised to find an image of a woman in a thong within a Google search ad. I decided to ask Google if such ads were acceptable, and Google told me they were. These images can from product extensions that were showing up in the search results for a while [...]
- Bellevue Building With Bing Lights
The Seattle Times is reporting that a building in Bellevue, specifically around the area of NE 8th St & 112th Ave NE in Washington is lit up with the word Bing. Reportedly, the lights are spread across several stories and in green. It spells out the name of Microsoft’s search engine, Bing. Mark Watanabe, from the [...]
- Google To Introduce Click-to-Call (Billing) in Ads on Mobile Devices
Google sent out notification to its AdWords advertisers that this month “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, [...]
- Look To Europe For Mobile SEM Lessons
How often have you predicted “next year will be the year mobile will make its breakthrough?” And did you make the prediction for 2010? If you did, you are not alone. But maybe you shouldn’t make the prediction this year. Not because mobile won’t break through, but because it might have actually arrived in 2009, [...]
- With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy?
In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.” Now Apple is reportedly buying another tier one mobile ad network, [...]
- Research: Fear Explains Irrational B2B Purchase Behavior
Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and then inexplicably becomes unresponsive. Why? B2B buying is not a rational process. That straightforward yet profound conclusion makes reading The BuyerSphere Project by Search Engine Land Just Behave columnist Gord Hotchkiss worthwhile. Other [...]
Search News From Around The Web:
Applications & Portal Features
- Google Docs Thumbnails, Google Operating System
Business Issues
- Our proposal to build and operate a white spaces database, Google Public Policy Blog
Local, Maps & Mobile
- Mobile Ad Impressions On Android Double Since October, TechCrunch
- Bing Maps Imagery Release, December 2009, Bing Maps Blog
Paid Search & Contextual
- Analyst: Online Display Ads Set to Surge, mediaweek.com
- Beware: More MCC Google AdWords Phishing Attempts, Search Engine Roundtable
Searching
- 10 Twitter Powered Search Engines, Web Analytics World Blog
- Zillow’s Killer 2009, Zillow Blog
SEM Industry
- 5 New Year Resolutions for Search Marketers in 2010, Search Engine Watch Blog
- Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More, Techipedia
SEO & SEM
- Keyword Research Tips & Strategies, 10e20
- 65% of PPC Advertisers Have Competed in Bid Wars, Search Engine Roundtable
- Are Your SEO Resolutions Actionable?, SEOmoz
- Basic SEO: Common Landing Page Test Types, Search Engine Guide
- Bing Recommends Submitting to Digg & Yahoo Buzz for Indexing Boost, Search Engine Roundtable
- Bing Search Shopping Guides, Search Engine Roundtable
- Foundem vs Google redux: it was a penalty! And search neutrality is at stake, dammit!, Econsultancy
- Google LBC Accounts Should Allow Shared Users, GEO Local SEO
- January 2010 Google Webmaster Report, Search Engine Roundtable
Social Media
- Facebook Begins Testing Advanced Crowd-Sourced Content Moderation, Inside Facebook
- Nobody Has A Million Twitter Followers, Anil Dash
- Social Media: More Than Meets the Eye?, Marketing Pilgrim
- Twitter Tips: 10 Benefits from Tweet Polls, Online Marketing Blog
Other Items
Related Topics: SearchCap
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