SearchCap: The Day In Search, January 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Expands Test Of AdWords That Collect Email Addresses

    In the last couple of weeks, we’ve seen significantly more people reporting they’ve seen AdWords that allow advertisers to collect email addresses directly in the ad unit. Now Google has confirmed it has expanded the trial of the lead generation format to additional advertisers. We’ve seen the format used by daily deal provider bloomspot, which [...]

  • Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

    Among several interesting new search tweaks in Google’s latest monthly recap is a project internally called “Megasitelinks,” along with improvements to Google’s image search tool, its detection of “byline dates” on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks [...]

  • Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs

    Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the market about SMB adoption of social media. [...]

  • What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO

    Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing page. And while [...]

  • Trada Secures Additional $9M In Funding From Google Ventures & Foundry Group

    Trada, the crowdsourced PPC marketplace, has secured an additional $9 million in funding from their existing investors, Google Ventures and Foundry Group. This additional seed of Series D financing brings the total money raised for Trada to $17 million. Trada basically lets you offload your PPC management onto a community of SEM experts, who spend [...]

  • Setting Campaign Budgets: Maximizing ROI While Controlling The Risk

    Campaign budgets enable advertisers control over campaign-level spend on search engines. Once the campaign spend approaches the set budget, ads show up with lesser frequency, and ultimately ads do not compete in the auctions. However, this is not the best way to control your budget for two reasons: (1) If you have hit your campaign [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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