Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Expands Test Of AdWords That Collect Email Addresses
In the last couple of weeks, we’ve seen significantly more people reporting they’ve seen AdWords that allow advertisers to collect email addresses directly in the ad unit. Now Google has confirmed it has expanded the trial of the lead generation format to additional advertisers. We’ve seen the format used by daily deal provider bloomspot, which [...]
- Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates
Among several interesting new search tweaks in Google’s latest monthly recap is a project internally called “Megasitelinks,” along with improvements to Google’s image search tool, its detection of “byline dates” on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks [...]
- Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the market about SMB adoption of social media. [...]
- What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing page. And while [...]
- Trada Secures Additional $9M In Funding From Google Ventures & Foundry Group
Trada, the crowdsourced PPC marketplace, has secured an additional $9 million in funding from their existing investors, Google Ventures and Foundry Group. This additional seed of Series D financing brings the total money raised for Trada to $17 million. Trada basically lets you offload your PPC management onto a community of SEM experts, who spend [...]
- Setting Campaign Budgets: Maximizing ROI While Controlling The Risk
Campaign budgets enable advertisers control over campaign-level spend on search engines. Once the campaign spend approaches the set budget, ads show up with lesser frequency, and ultimately ads do not compete in the auctions. However, this is not the best way to control your budget for two reasons: (1) If you have hit your campaign [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook Fanatics Rejoice! Timeline Arrives On Business Cards
- Social Media Overload: Enterprise Companies Average 178 Company-Owned Accounts
- After Santorum’s Win, The Daily Show & Colbert Report Laugh Again At His Google Problem
- Report: Google’s 7-Inch Tablet To Be Cheaper Than Kindle Fire
Search News From Around The Web:
Applications & Portal Features
- Announcing the 2012 Google News elections section, Google News Blog
- Sometimes it’s easier just to write it, Google Translate Blog
Business Issues
- EPIC Urges Appeals Court to Shed Light on Google-NSA Agreement, epic.org
- Data Darlings: Why New Yahoo CEO Scott Thompson Has A Fighting Chance, Fast Company
- Getting to Know Yahoo!’s New CEO!, Yodel Anecdotal
- Google Complaint Decision Hasn’t Been Reached by EU’s Antitrust Regulator, Bloomberg
- Weather Channel, WebMD Said on Yahoo’s Wish List, Bloomberg
Link Building
- 4 Steps To Executing A CRO Approved Link Building Campaign, Point Blank SEO
SEO & SEM
- 5 Ways a Client Can Sabotage SEO, SEOptimise
- 6 SEO Jedi Tactics to Try Before Turning to the Dark Side, Search Engine Watch
- Best Internet Marketing Posts of 2011, Techipedia
- Essentials To Keep In Mind When Building a Website – The SEO Point of View (Part–1/4), Search Engine People
- How Google+ Uses SEO to Steal Search from Facebook and Twitter, SEOmoz
- Image Optimization for Search, Social Media & User Experience, Online Marketing Blog
- Interview with Scott Cowley on SEO, Company Support and More, Search Engine Journal
- January 2012 Google Webmaster Report: Paid Links Penalty & Panda Break, Search Engine Roundtable
- Rules for Outsourcing in Search, distilled
- SEO: Competing With Your Own Web Site In The Search Results, Search Engine Roundtable
- When Bing is More Important than Google, SEO.com
- Your Local SEO Checklist For 2012!, Search Engine Guide
Video, Music & Image Search
- Google TV To Get Channel Marketplace & Compete With Cable Providers?, www.reelseo.com
Related Topics: Channel: Other | SearchCap
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