SearchCap: The Day In Search, January 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Biz: Yahoo-MSFT Update; Google’s 20% Time Changing & Google Router Coming Soon?
    The latest twist in the Yahoo-Microsoft saga comes from TechCrunch, which reports that a new group is trying to takeover Yahoo … with Microsoft’s money. The group is made up of investment bankers and Silicon Valley big-wigs, and Microsoft would loan the group the money to make it happen. If it sounds a bit complicated, it probably is; TechCrunch says the current economic situation demands creative financing on big merger deals like this. If the report is accurate, and if it happens, the new group would sell Yahoo’s search and search marketing business to Microsoft. TechCrunch says the proposal …
  • Microsoft Wins Verizon Mobile Search Derby
    Reuters is reporting that Verizon has chosen Microsoft to be its mobile search partner. The rumor, based on an initial Wall Street Journal report in November, had been that Google and Microsoft were in tight competition for the relationship. Microsoft provided the following statement about the Reuters report: “We can confirm the Microsoft, Verizon Wireless mobile search and advertising relationship, but have no further details to disclose at this time.  Please stay tuned for more information.” This is a significant deal for Microsoft. Verizon is the largest US wireless carrier, with approximately 78 million subscribers, having acquired second tier carrier Alltel …
  • Bush: Fix Your “Miserable Failure” Googlebomb Legacy Before Obama Takes Office
    Few realize that outgoing US president George W. Bush has left behind a unique legacy for future presidents, including Barack Obama — that they are all condemned to rank tops for a search on “miserable failure” in major search engines. It’s my hope that Bush will correct this before leaving office, or that Obama will fix it soon after he’s inaugurated. Below, more about the situation and how it could be solved.
  • Google Maps For Mobile Simplifies Directions
    According to the Google Mobile Blog, Google Maps has simplified getting directions on your BlackBerry, Nokia, G1 or iPhone — if you have the Maps client downloaded. Previously if users entered a business name on the Maps client as a directions end point, Google might not recognize it. According to the post: Until today, if you tried to get directions and entered a business name, “starbucks” for example, as the end or start point, Google Maps for mobile did not understand that you meant Starbucks the business. Rather, Google Maps for mobile would search for an address with “starbucks” in …
  • Report: Sitemaps Increase Crawler Response Time
    An SEOMoz post has documented statistics on how submitting a Sitemap to Google and Yahoo impacts the rate of crawling that web site. The results show that submitting a Sitemap to Google and Yahoo decreased the time it took Google and Yahoo to crawl the page. It is important to note that the test was done “on 12 different posts, 6 with Sitemaps being submitted, and 6 with the Sitemaps not being submitted.” The results were that when a “Sitemap was submitted, the average time it took for the bot to visit the new post was 14 minutes for Google and 245 minutes for Yahoo.” In contrast, when “no Sitemap was submitted and the bot had to crawl to the post, it took 1375 minutes for Google and 1773 for Yahoo.” That is a huge difference in crawl time. It is true that many sites see their content indexed within minutes, with or without a sitemap file. But in some cases, it takes longer.
  • Bruce Clay Releases Two New Tools
    The folks at Bruce Clay have announced the release of two new SEO tools. One tool is named the Search Engine Optimization/KSP tool and the other is a toolbar named SEMToolBar.
  • Baidu Sued As Search Monopoly In China
    Leading Chinese search engine Baidu has been sued by Chinese medical B2B marketplace to prevent its site from being blocked or dropped by the engine. According to a factually lean report in China Daily: required Baidu to stop blocking its web pages from appearing on its search results and pay 1.106 million yuan ($161,460) for the losses that such acts have incurred. Beijing First Intermediate People’s Court accepted the case on Dec 26. According to Li Changqing, a lawyer representing, the company made the decision to file a lawsuit after it failed to reach an out-of-court settlement …
  • Considering In-House SEO? How To Ease Into In-House SEO Smoothly
    In-house SEO can be more cost efficient, but it can also be very costly because in-house SEO has many unique challenges. If you are planning to bring SEO in-house in the coming year, be smart. Most companies can’t actually be 100% in-house because there aren’t enough SEO Michael Jordans out there willing to go in-house. Even if you find one, they may not have the political savviness to pull it off. What are companies doing to bring SEO in-house successfully? Many are doing 80%-90% in-house, and use an agency for the remaining 10%-20%. We’re seeing a lot of companies hire a …

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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