SearchCap: The Day In Search, January 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Large-Scale Content Optimization Tactics For Enterprise Sites

    For large organizations, keeping a close watch on keyword targeting and on-page optimization across an entire site or network of sites is not an easy task. At the enterprise level, a single site can have millions or tens of millions of pages, and larger organizations such as news publishers may have 20-30 different sites or [...]

  • 6 Mobile Search Optimization Trends For 2012

    Happy New Year to my fellow mobile search enthusiasts, and welcome to another exciting year for mobile search! It seems every year about this time consultants and pundits like me become clairvoyant and share their wisdom with those of you who lack the capacity to see beyond the daily planner. While I usually avoid such [...]

  • Koreans Accuse Google Of “Obstructing” Antitrust Investigation

    According to CNET, Google faces the “maximum potential penalty” for allegedly obstructing South Korea’s antitrust investigation against the company. Korean officials “raided” Google’s Seoul offices last Fall in connection with an investigation into whether Google was acting in an anti-competitive way toward home-grown Korean search/portal sites on Android devices. (It wasn’t the first time for [...]

  • Class Action Lawsuit Against Google For Ads On Parked Domains Turned Down

    paidContent reports the lawsuit brought against Google in 2008 over quality of ads showing on parked or error message web pages has been thrown out by the court. On Thursday, January 5th, U.S. District Judge Edward Davila turned down the class action suit brought against Google. He said he would not allow the suit because [...]

  • Tips For Managing Negative Keywords In PPC Campaigns

    One of my New Year’s resolutions for 2012 is to do a better job of documenting our mature PPC campaigns, so that any new manager coming in can take advantage of everything we’ve already tested and learned from over the years, rather than repeating the same tests and/or mistakes we’ve already lived through. The AdWords [...]

  • 2011: The Year Google & Bing Took Away From SEOs & Publishers

    Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t [...]

  • Google Logo Honors Addams Family Creator, Charles Addams

    Addams Family creator Charles Addams is the latest artist/illustrator to be honored with a special logo on the Google home page. The black-and-white drawing, created courtesy of the Tee & Charles Addams Foundation, features seven common characters from The Addams Family (L-R): Morticia, Gomez, Thing (sorry, that’s Cousin Itt), Pugsley, Wednesday, Lurch and Uncle Fester. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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