Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Large-Scale Content Optimization Tactics For Enterprise Sites
For large organizations, keeping a close watch on keyword targeting and on-page optimization across an entire site or network of sites is not an easy task. At the enterprise level, a single site can have millions or tens of millions of pages, and larger organizations such as news publishers may have 20-30 different sites or [...]
- 6 Mobile Search Optimization Trends For 2012
Happy New Year to my fellow mobile search enthusiasts, and welcome to another exciting year for mobile search! It seems every year about this time consultants and pundits like me become clairvoyant and share their wisdom with those of you who lack the capacity to see beyond the daily planner. While I usually avoid such [...]
- Koreans Accuse Google Of “Obstructing” Antitrust Investigation
According to CNET, Google faces the “maximum potential penalty” for allegedly obstructing South Korea’s antitrust investigation against the company. Korean officials “raided” Google’s Seoul offices last Fall in connection with an investigation into whether Google was acting in an anti-competitive way toward home-grown Korean search/portal sites on Android devices. (It wasn’t the first time for [...]
- Class Action Lawsuit Against Google For Ads On Parked Domains Turned Down
paidContent reports the lawsuit brought against Google in 2008 over quality of ads showing on parked or error message web pages has been thrown out by the court. On Thursday, January 5th, U.S. District Judge Edward Davila turned down the class action suit brought against Google. He said he would not allow the suit because [...]
- Tips For Managing Negative Keywords In PPC Campaigns
One of my New Year’s resolutions for 2012 is to do a better job of documenting our mature PPC campaigns, so that any new manager coming in can take advantage of everything we’ve already tested and learned from over the years, rather than repeating the same tests and/or mistakes we’ve already lived through. The AdWords [...]
- 2011: The Year Google & Bing Took Away From SEOs & Publishers
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t [...]
- Google Logo Honors Addams Family Creator, Charles Addams
Addams Family creator Charles Addams is the latest artist/illustrator to be honored with a special logo on the Google home page. The black-and-white drawing, created courtesy of the Tee & Charles Addams Foundation, features seven common characters from The Addams Family (L-R): Morticia, Gomez, Thing (sorry, that’s Cousin Itt), Pugsley, Wednesday, Lurch and Uncle Fester. [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy
- Were The Mayans Talking About The End Of Social Media?
- Nook Teams With NY Times To Battle Amazon’s Kindle
- Report: $31 Billion In “M-Commerce” By 2015
- Marketing Beyond The Funnel With Display Media
- Reddit Sees 2x Growth In 2011, Now Serving 2 Billion Pageviews A Month
Search News From Around The Web:
Business Issues
- New Yahoo CEO’s $27M Pay Package for 2012 = Lotsa Lettuce, allthingsd.com
- Yahoo Explores For New Directors, Wall Street Journal
- Yahoo’s New CEO May Have Compensation as High as $27 Million, BusinessWeek
- Did Google Buy A Lemon? Motorola Mobility Whiffs Q4, Forbes
Local, Maps & Mobile
Link Building
- 10 Extraordinary Examples of Effective Link Bait, SEOmoz
- 10 Hard-Hitting Link Building Tactics, quicksprout.com
- Dear Google, How To Buy Links And Get Away With It, Nick LeRoy
- Google Passes Link Juice Through iFrames, Search Engine Roundtable
- The Power of Using Lists for Link Building, SEOmoz
SEO & SEM
- Get a Google Pay-Per-Click Monopoly for Your Brand, Inc.com
- Transparency vs Asymmetrical Information, SEO Book
- 10 Most Important SEO Patents: Part 6 – Named Entity Detection in Queries, SEO By The Sea
- AdSense Management API and Chart Tools week: Monday, Google Ads Developer Blog
- Google AdWords Phone Through Rate – PTR, AdWords Help Experts
- Google Panda Algorithm: When Will It Roll?, Search Engine Roundtable
- Heads Up: Scheduled Maintenance for Microsoft Advertising adCenter on January 14th, 2012, adCenter Blog
- Keep Clients Happy and Grow Your Business by Creating Actionable SEO Reports, seoroi.com
- Malware, Google On YouTube
- Microsoft Bing adCenter Accidentally Suspends Advertiser Accounts, Search Engine Roundtable
- The Pros & Cons Of Press Releases In SEO, SEO Positive Blog
Social Media
- Remember These 3 Things To Make Your Site Social Media Friendly, Search Engine People
Video, Music & Image Search
Related Topics: Channel: Other | SearchCap
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