SearchCap: The Day In Search, July 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Book Search Now With Cloud Tag
  

  The Google Book Search Blog announced a neat new feature that allows you to peek into the book via what is known as a cloud tag. The cloud tag shows you the most common terms and phrases used in the book, with the bigger the terms, the more that term is used in the [...]

• Legistalker: What Happens In DC Doesn’t Have To Stay In DC
  

  As a nation, the US seems to be more interested in politics than we’ve been in a long time. Voter turnout in last year’s presidential election was 61%, the first time it passed 60% in 40 years. When President Obama was inaugurated in January, Google reported spikes in search activity. Yahoo said that inaugural search [...]

• Su Content Es Mi Content: Leveraging In-House Content For SEO
  

  It hardly needs saying that content is important for SEO: a properly structured site with frequently updated, keyword-rich content is the best foundation for high search engine rankings. Quality content that is interesting or useful to users also has an excellent chance of receiving unsolicited links, further enhancing a website’s ability to rank well for [...]

• Google Toolbar For IE Adds “Advanced” Translation
  

  The Google Blog announced the latest version of the Google Toolbar for IE (Internet Explorer) has new “advanced translation” capabilities. The translation features include:

  Automatic detection of languages other than your default language One click translation Client side (does not communicate with Google) language detection Automatic language translation on page clicks Real-time translation for dynamic content Auto translation feature (bypass [...]

• 5 SEO Tips For Nabbing International Search Real Estate
  

  Though the housing market continues to plummet in the United States, “real estate” on the search results page is as competitive as ever as marketers try to nab as much as possible. But accomplishing this in foreign markets can be challenging. For example, even if you have a dot-com version of your website that ranks [...]

Search News From Around The Web:

Applications & Portal Features

• Gmail voice and video v1.0.10, juberjabber
• get your photo on bing.com, Bing Community
• Labels: drag and drop, hiding, and more, Official Gmail Blog
• Q2 2009 Spam Trends, Official Google Enterprise Blog

Business Issues

• Serving up greener data centers, Yodel Anecdotal
• Google CEO bullish on economy, Aspen Daily News Online
• Is Google Taking Steps to Prevent Top Talent from Defecting?, Marketing Pilgrim
• Securities Fraud Case Premised on Click Fraud Allegations Dismissed–Brodsky v. Yahoo, Eric Goldman
• Yahoo’s Extreme Makeover Confirmed with the Hiring of a New Global Marketing Exec, AllThingsD by Kara Swisher

Local, Maps & Mobile

• MapQuest Adds July 4th Locator Icon to Map, Screenwerk
• Now US Maps showing up in UK results, Search Cowboys

Link Building

• making links work for you (sem 101), Bing Community

Paid Search & Contextual

• Counting Clicks, Yahoo! Search Marketing Blog
• deal or no deal?, Bing Community
• Separating Your Matches Types into Different Campaigns is a Bad Idea, PPC Hero
• Google AdSense Australian Payments Not Being Issued, Search Engine Roundtable
• Google AdWords Policy Disallows Ads for Abortion Services in Over a Dozen Countries, Feministing
• How to pack a punch: PPC copywriting tips and pitfalls, Econsultancy
• Video Ads Showing On My YouTube Videos, Barry Schwartz

Searching

• FFSearcher Click Fraud Trojan, SecureWorks

SEM Industry

• Google’s Support Forums Member Status Glitch, Search Engine Roundtable

SEO & SEM

• Five Ways the Moonwalk is Like SEO, BruceClay.com
• 8 First Step SEO Tips for Bloggers, ProBlogger
• A Checklist to Choose Which Internet Marketing Channel is Right for Your Business, SEOmoz
• Affordable SEO Education Coming Your Way, BruceClay.com
• Crawling Pages to Address Needy Queries and Search Impact, SEO By The Sea
• Example Of Google Penalty Email Over Hidden Text, Search Engine Roundtable
• Google Ad Planner has a new look, Inside AdWords
• Google Reverses Adult/Porn Site Penalties, Search Engine Roundtable
• How search volume data may be used to determine brand authority, BlogStorm
• Twitter Unveils New UI; What This Means for SEO, Search Engine Journal
• Using small websites to create a bigger impact, SEOmoz

Social Media

• Digg: Dupe Detection Updates Are Here, Digg the Blog
• Following and Followers Page Improvements, Twitter Blog
• FriendFeed Feels Pretty, Oh So Pretty, TechCrunch
• Improving Sharing Through Control, Simplicity and Connection, Facebook
• Live Blog: The Facebook Privacy Conference Call, TechCrunch
• May The Tweets Be With You, Twitter Blog
• Twitter Grows “Uncomfortable” With The Use Of The Word Tweet In Applications, TechCrunch

Video, Music & Image Search

• Twitter your Flickr, Flickr Blog
• Upload Size Doubles HD Tips, YouTube Blog
• What Went Wrong With Joost?, gigaom.com
• YouTube Readies Redesign Amid Chorus of Complaints, PC World

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The Toolbar Factor: Engagement’s Role in Social Voting
• Whom did you wake up with this morning?
• 13 Questions with Brent Csutoras – Social Media Expert
• StumbleUpon Tip: Use Google to Choose the Best Category and Tags
• Social Media Profiles & Online Reputation Management
• A Round-Up of PPC CTR and Ad Optimization Tips
• Digg Goes to the Source to Avoid Duplicates
• How to Build a High-Traffic Blog Without Killing Yourself
• Achieve High Rankings by Using Your Existing PageRank as Leverage
• You Know You Work In Search When You…