SearchCap: The Day In Search, July 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Google Maps App Gives Users More Search Functionality & Navigation Features Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions […]
Barry Schwartz on July 10, 2013 at 5:00 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features, as well as Zagat reviews and discount offers for specific destinations. Google has also created […] - Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads. The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user developer token within seconds, as opposed to weeks, from the Account […] - Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for six straight quarters. RKG saw a 58% increase in spending […] - Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts would love a […] - What B2B SEO Professionals Need To Know About Marketing Automation
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.” […] - SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place the most value on links and then keywords on the page. But looking toward the future, content and authorship will […] - Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the campaign level, Google subsequently expanded the capability to individual ad […] - AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nelson and Yuanyi Zhang developed and recently launched AdProof, a new “user testing” […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Embed-a-grams: All Instagram Posts Are Now Embeddable
- Google Retires Latitude, Pushes Google+ Location Sharing Features
- Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool
- New Google Maps App Offers More Search Functionality, Navigation Features & Dedicated Tablet Design
- Trending Tags Surface On New Tumblr Apps
- Stop Redeveloping Your Website
- ‘Tis The Seasonality Of Your Metrics
- Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays
Search News From Around The Web:
Industry
- NSA scandal delivers record numbers of internet users to DuckDuckGo, The Guardian
- Top 25 Most Visible SEO Agencies in the UK According to Searchmetrics, Branded3
Local & Maps
- Discover offers with Google and save on the go, Google Commerce
- Google’s Carousel: Its Impact On Analytics … & A Spokane Taco Truck, Local University
- Samsung passes Apple’s iPhone in smartphone Web usage – report, appleinsider.com
Link Building
- Guest Blogging Has Gotten Out Of Control, Search Engine Roundtable
Searching
- Best Small Business Use of Facebook Graph Search: Local Businesses, Small Business Trends
SEO
- Break Free of Old SEO With These Building Blocks for More Meaningful Content, Online Marketing Blog
- Google as a Sentiment Analysis Tool for Public Relations Professionals, internetmarketingninjas.com
- How Failure Can Make You a Better SEO, Moz
- I Was Hit By Penguin! Google Says No You Were Not, Search Engine Roundtable
- Using iCurl for Technical SEO Analysis On the Go, Luna Metrics
- What Do You Focus In On When Trying To Rank Well In Google?, Search Engine Roundtable
- When to Use Subdomains for SEO, SEO Theory
SEM / Paid Search
- Bing Ads & Microsoft Advertising Community, Bing Ads API Blog
- Connecting a Microsoft Account to Your Bing Ads Account Will Be Required to Log In, Bing Ads Blog
- Eight PPC Tactics That Are Hiding in Plain Sight, PPC Hero
- How to Calculate Your Mobile Bid Adjustment, SEOptimise
Search Marketing
Strategy
- Don’t be a Salesman, be a Problem-Solver, State of Search
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