SearchCap: The Day In Search, July 11, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Celebrates "Ultimate Connection" Search Marketing Awards
  Yesterday, the Yahoo Search Marketing team honored three small business owners at Stevens Institute of Technology in Hoboken, NJ as part of the Yahoo! Ultimate Connection Contest. Of over 10,000 applicants, five finalists were chosen, and of those five, three special individuals, Glen Halliday of Kids Crooked House, Mike Willner…
• Search Spam Fight – Mahalo: 1; Squidoo: 0
  Last week, Jason Calacanis of Mahalo renewed his campaign from earlier this year against Squidoo as a source of search spam. This time, he appears to have gotten a result. Despite Squidoo’s belated plea that it would clean things up, Google seems to have penalized Squidoo. Below, a timeline…
• Want To See The Latest Movies For Free? Use Google Video, Complains Watch Group
  Watchdog group flags top pirated films on Google Video from News.com covers a report by the National Legal & Policy Center named Is Google Promoting Video Piracy? In this report, they documented fifty cases of movies and other copyrighted material being uploaded and accessible via Google Video for free. Some…
• Google’s Wireless Spectrum Proposal To Win In FCC
  FCC Draft Auction Rules A Win For Google, Hi-Tech Industry from CNN Money reports that Google’s wireless spectrum proposal gained backing from FCC chairman Kevin Martin. Ultimately, this could see Google buying wireless broadcast rights. The USA Today article, New rules could rock wireless world, explains part of the proposal…
• Google Mapplets: Google Endorses Mashups, Makes Some More Interactive
  The Google Lat Long Blog announced a new feature available on Google Maps that enables you to add "Mapplets" directly on the "My Maps" section. These Mapplets, often referred to as mashups, allow you to add data on top of the maps. Some of the data overlays include real estate…
• Moving Your Site? How Quickly Do Search Engines Catch Your 301 Redirect
  Most webmasters dread moving a site from one domain to a new domain and would do whatever they can to avoid it. However, sometimes you cannot avoid making the move. In these cases, what are the various strategies you can use to reduce the SEO concerns with making this move?…
• Best Practices For Corporate Domain Name Management
  While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where…
• How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1
  In a typical B2B company, the job of managing pay per click campaigns is given to someone in the demand generation or business development team. For this person, managing PPC is at best a part time job, squeezed in around managing webinars, email campaigns, field events, whitepaper creation, and…
• SEO For Seasonal Promotions
  The need to promote an annual event occurs… that’s right: once a year, every single year. Yes, each event comes and goes. But unlike the real world, where we just celebrated our annual Independence Day holiday here in the U.S., there’s no need to pop all the balloons and tear-down…

Applications & Portal Features

• Our new iGoogle gadget, Google Checkout
• Gears Roadmap and Development Process, Google Gears Blog

Business Issues

• Google’s Authentic Voice Problem, O’Reilly Radar
• Pay-for-blogging site raises questions, News.com
• Ask.com Expands Network Capability with New Eco-Friendly Data Center, Bill Hartzer
• Yahoo Chief Yang May Fail in Ad Squeeze by Google, Bloomberg

Conferences

• Reminder: AdWords Editor Webinar on 7/12, Inside AdWords
• Affiliate Summit – The Peoples Conference, Shoemoney
• Up Your SEM Knowledge Now!, Search Engine Watch
• WebmasterWorld Inc. and SEO Class Announce Partnership to Produce Premium Internet Marketing Training Program, PubCon

Local, Maps & Mobile

• Build Your Campus in 3D Competition – the results are in!, Google Lat Long
• Google Maps missing Ontario on JetBlue flight, Search Engine Watch
• Zillow enters citizen journalism, Seattle PI
• More Google Map Feature & Mapping Services from Ask.com and Others, ResourceShelf

Paid Search & Contextual

• Smart Pricing and Multiple AdSense Accounts With Different Names But Same Address, Digital Inspiration
• Interstitial Ads, Skip This Page Ad, Are Not Allowed by Google AdSense, Search Engine Roundtable
• Advertisers’ adCenter Success Stories: CSN & Logoworks, adCenter Blog
• Stupid AdSense, Google Blogoscoped
• Domainers Can’t Get No Respect, Natural Search Blog

Podcasts & Videocasts

• What in the World is Your Website Doing?, Web Smart
• Social Media Best Practices and More with Rand Fishkin, SEO Beginning Podcast
• Mahalo Takes On Squidoo In Search Spam Fight; Which Search Engines Handle Your Change Of Address Best? And More!, Daily SearchCast

Searching

• Search Engines and Expansion of Acronyms, SEO By The Sea
• Data retention: the right balance between privacy and security, Google Public Policy Blog
• Papers To Be Presented at the SIGIR 2007 Workshop on Focused Retrieval Announced, ResourceShelf
• Your first girlfriend — and the other things search engines store about you, Computerworld

SEM Industry

• SEM & Analytics – The Love vs. Hate Relationship Continues, SEM Geek
• vBulletin Acquired By Internet Brands, Inc., Mashable

SEO & SEM

• Holistic Search Engine Optimization, Online Marketing Blog
• Paid Links – Can’t Be a White Hat With ‘em, Can’t Rank Without ‘em, SEOmoz
• Organic Search and the Password Paradox, ClickZ
• The Role of Trust in E-Commerce Sales, Search Engine Watch
• Google’s Supplemental Spin Is BS, YellowHouseHosting.com

Social Media

• Digg iPhone Beta Live!, Digg
• New del.icio.us design coming down the pipes, Download Squad
• Scott Rafer is Facebooking, launching Lookery, GigaOM
• 29 Super Awesome Tools Built on the Digg API, Techipedia

Video, Music & Image Search

• Seventh Circuit Opinion Cites Infringing YouTube Video–Stoller v. Brett, Eric Goldman
• Privacy and Yahoo’s Integration of Flickr with Image Search, Search Engine Watch

Other Items

• Overview of our accessible services, Google Blog