SearchCap: The Day In Search, July 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web Report: Average Page Size 320 KB Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Web Report: Average Page Size 320 KB

    Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course of “Google’s crawl and indexing pipeline.”
    The key highlights include:

    The average web page takes up 320 KB on the wire.
    Only two-thirds of the compressible material on a page is actually […]

  • Google Updates Maps Results In Web Search

    Google has changed how they display the large map result for a single listing in web search. First covered by Mike Blumenthal, the OneBox map result has some minor changes but at the same time can have a large impact on your search referrals from Google.
    The example I gave was for a search on […]

  • Franchisee SEO – Can You Trust Corporate’s Recommendations?

    Franchises and their franchisees often tend to have love/hate relationships—it’s the nature of the beast. Franchises tend to want their franchisees to focus on corporate priorities and to play by the corporate rules. Franchisees tend to want fewer restrictions from corporate and more support. In general it seems like the relationship works […]

  • Google Develops “Parking Network” For Open Spots & “App Inventor” To Open Up App Development

    Google has developed something like an Android social network for parking spots. Called “Open Spot,” it relies on people rather than sensors or other sophisticated technology to locate parking spots that are being vacated.
    Open Spot users indicate when they’re leaving a spot. The phone’s location awareness indicates that person’s location on the map and shows […]

  • Report: Google Working On New “Interactive Video Ads”

    The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho:
    Google Chief Executive Eric Schmidt championed “interactive […]

  • Google Logo For World Cup Final 2010

    On virtually every Google home page you can find the Doodle they created to recognize the Span vs. Netherlands match that takes place today in South Africa. Today is the 2010 FIFA World Cup Final and Google has a special logo for the event.

    Is Google picking sides here?
    Yahoo also has a special logo up, […]

  • Would Gaming Fuel A Google Social Network?

    Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga.
    Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn out […]

  • AdWords Expands Location Extensions: Now Up To 4 Locations Per Ad

    If you’re using location extensions as part of your local ad campaigns inside Google AdWords, you can now show up to four addresses with a single ad. Google announced the change this afternoon, and used this screenshot of a search for “Toys-R-Us” that includes four locations:

    The feature is now available in the U.S. and other […]

Search News From Around The Web:

Applications & Portal Features

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Susan Esparza: On Tech, Women and You’re Not Helping – from the article: "The question of why there aren’t more women in tech is a good one, as is the question of why The Daily Show can’t seem to hire funny women for their writing staff. But quit pretending few women in [X position] means NO women in any position."
  • 5 Things to Keep Off Social Networking Profiles (If You’ll Ever be Job Hunting Again) – Today let’s take a look at five things that probably shouldn’t be posted to your social networking profiles if there’s any chance at all you’ll be job hunting in the future.
  • 5 Real-Time Online Marketing Tools You Give You The Edge – As markets become increasing saturated and margins become increasingly thin, it’s getting more and more important to sieze every possible business opportunity given to you – This is where real-time comes in. Acting instantaneously on each of your opportunities will often give you the upper hand, likewise it will allow you to practice damage limitation when something doesn’t quite go your way. So, without further a do, here are 5 Real-Time Online Marketing Tools You Won’t Be Able To Live Without.

About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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