SearchCap: The Day In Search, July 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Google Marketplace? New Google Shopping Is One Indicator

    Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get. This is a reality online merchants face after [...]

  • No SEO Ever Went Wrong By…

    The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this industry. Today there are evermore options and issues to contend with to fully optimize websites and online properties. Unfortunately, it now appears, at least to some, that even some of [...]

  • Creative Testing For The Advanced Search Marketer – Part 2

    In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a challenge. For paid search programs, for [...]

  • A Different Type Of Industry Confession – Or A Rant?

    There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy, underpaid and cheating their way through the [...]

  • New Google Easter Egg: Conway’s Game of Life

    Google’s latest easter egg in the search results leads you to the Game of Life. Search for [conway's game of life] and the search results page will start to be over run by cellular automaton. It was created by British mathematician John Horton Conway in 1970 as a zero-player game. Yes, once the game is [...]

  • With ROCKZi, Blekko Dips Its Toes Into Social Waters (And I Don’t Get It)

    Search engines seem to be inexorably drawn to social platforms. There’s Google+ and there was Google Buzz. Yahoo has Flickr and Yahoo Answers, and had Yahoo Buzz and Yahoo Meme (among others). Microsoft/Bing has So.cl. And now Blekko has a social content platform of its own: ROCKZi, where the tagline is “Read. Vote. Rock.” It’s [...]

  • Microsoft Makes Job Cuts; Advertising Hit But Details Sparse

    Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft [...]

  • RKG Report: Search Growth Declines Slightly; Shakeup In Store For Shopping Space

    Paid search’s growth rate slowed a bit in the second quarter of 2012, but it still increased 29% year-over-year — down from a 32% year-over-year growth rate in Q1. That’s according to the RimmKaufman Group’s latest report on digital marketing, released this week. Generally speaking, CPC’s were down (6%) as compared to the same period [...]

  • No, Microsoft Didn’t “Disappear” Kogan From Bing Over The “IE7 Tax”

    Shopping site Kogan imposes an “Internet Explorer 7″ tax. Kogan then mysteriously disappears from Microsoft’s Bing search engine. Revenge? No, just a technical goof, says Microsoft, one that it is correcting. Kogan grabbed headlines last month when it began adding an additional 6.8% charge to purchases for those using Internet Explorer 7. Calling it the “Internet [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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