SearchCap: The Day In Search, July 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google Has Nothing To Fear From Bing Itself
  

  The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of a J.P. Morgan report published today and shared with Search Engine Land, “Understanding the Impact of Bing on the Search Industry.” (It’s available to the company’s clients at mm.jpmorgan.com.) The bottom line: Of [...]

• When Your Link Portfolio Is Devalued
  

  During a recent conference call, I made one of those bold statements that was half for effect, and half in hopes of quieting an “online strategist” that was also on the call. In my deepest voice, I proclaimed: “In the same way the engines can evaluate the links pointing at your site and rank you in [...]

• Video Of Danny Sullivan, Matt Cutts & Others On Real Time Search
  

  As a follow up to Danny’s What Is Real Time Search? Definitions & Players, I wanted to share a video of a panel Danny, Matt Cutts and others spoke on at CrunchUp event that took place a few days ago. Here is the panel, including Gerry Campbell of Collecta, Matt Cutts of Google, Kimbal Musk of [...]

• 7 Ways To Act Like An Animal On Twitter
  

  One of the most interesting aspects of social media is the fact that there really aren’t any rules, anyone can use the platform however they want. When it comes to Twitter, a lot of organizations that aren’t associated with cutting edge marketing tactics are using some creative, outside of the box thinking. In fact, some [...]

• Microsoft Fights Google Apps With Free, Web-based Office
  

  Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and [...]

Search News From Around The Web:

Applications & Portal Features

• A Brand New Look and Feel for Google Finance!, Google Finance Blog
• Introducing Google Calendar Labs, The Google Apps Blog

Business Issues

• Google Volatility Levels Suggest a Big Swing Soon, Wall Street Journal
• 60% Of Our Readers Feel Yahoo Cannot Turn Things Around, Search Engine Roundtable
• Bing Delivers Credibility to Microsoft, New York Times
• Google Loses Engineering Director Who Once Caused Steve Ballmer To Melt Down, TechCrunch
• Yahoo and Microsoft: Breaking (and Making) Up is Hard to Do, AllThingsD

Local, Maps & Mobile

• Google CEO Caught Using BlackBerry? So What?, San Francisco Chronicle

Link Building

• DMOZ (ODP): "Submit Once & Forget It" Says SEOs, Search Engine Roundtable
• Link exchanges: The poor man’s SEO, News.com

Paid Search & Contextual

• 7 deadly sins of landing page design, Inside AdWords
• Google AdSense Earnings Down in July 2009?, Search Engine Roundtable
• Google Pays Out YouTube Earnings Differently Than AdSense Earnings, Search Engine Roundtable
• Now offering AdSense in Google Sites, Inside AdSense

Searching

• Take Wolfram|Alpha Out to the Ball Game, Wolfram|Alpha Blog
• 3 “Reversed” Search Engines That Search Without Keywords, Search Engine Journal
• Go Beyond Google: 50 Excellent Health Search Engines, AltSearchEngines

SEM Industry

• Sphinn 2.0 Launches On Two Year Anniversary, Search Engine Roundtable

SEO & SEM

• SEO Elements-Title Tags, Bruceclay.com.au
• Creating Automated Systems in Your SEO Business, Search Engine Journal
• How SEO Can Help Save the Publishing Industry, Search Engine Guide
• Local SEO: Using Multiple URLs for Rankings, Search Engine Journal
• Odd Things Going On at Experts Exchange, Google Blogoscoped

Social Media

• Facebook Stickier Than Google, eBay, Wall Street Journal
• Local Ads Moving to Social Networks, Borrell Associates
• Meetup Event: Using Social Media for SEO, TechLINKS
• Twitter for Businesses: Is There Really a “Right” Strategy?, 10e20 Blog
• When Social Media & PR Matters More Than SEO, Small Business SEM
• 15 kick-ass retweet tips for writers, Econsultancy
• Duck Hunt theme, FriendFeed Blog
• Google Doesn’t Lack for Transparency for Individual Tentacles, But the Whole Octopus Scares Us, Traffick
• Google Friend Connect – Now in 47 new languages, Official Google Webmaster Central Blog
• Superconnected: 71 Percent Say They Can’t Live Without Facebook, MediaPost

Video, Music & Image Search

• Eric Enge interviews Google’s Peter Linsley, Stone Temple
• Filter Images by Aspect Ratio and Size, Google Operating System
• Picasa Web Albums Shows the Number of Views, Google Operating System
• YouTube Will Be Next To Kiss IE6 Support Goodbye, TechCrunch

Other Items

• Feeling lucky? Google meetup in Seattle with free beer, Seattle Times Newspaper

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Sphinn 2 – The Next Generation
• Learn How Google Robots View and Index Your Site
• Is China Banning Submissions to Digg?
• Google Pitches New Small Business Customers, Ignores Existing Ones
• Evolve or Die? Amazon.com Chooses To Die
• In Tweet We Trust?