SearchCap: The Day In Search, July 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Kills The Quarter: $9 Billion In Revenue

  Google had a huge Q2, with revenues of $9.03 billion — a new record. This represents growth of 32% over 2010. Net income was $2.5 billion vs. $1.84 billion during the same period last year. Here are some more highlights from the release: Revenues – Google reported revenues of $9.03 billion in the second quarter […]
• Today On Google+: Business Profile Updates, What Google+ Is Really About & The First Google+ User?

  Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Updates For Business Pages Official Google Update For Businesses from Christian Oestilen, ads manager of Google Plus, covers the current state of businesses on Google+. Google is currently selecting their chosen set of businesses for […]

• Search Engine Land’s SMX East Agenda Posted! Lowest Rates Expire Saturday – Register Today!

  September 13-15, 2011 – New York City Attend SMX East and get expert insights and real-world-proven tactics that yield results instantly. Take a look at the just posted agenda, developed by the editorial team of Search Engine Land. SMX East’s multi-track program includes paid search, SEO, social media marketing, local/mobile search, and a new Best […]

• Google Upgrades Image Search: New Recent Image Filter & Old Filters Return

  Google has recently been emphasizing current/fresh images in its image search product, and that effort continued today with the announcement of a new time-based filter. And unannounced is the re-appearance of other filters that went missing in Google’s recent redesign. Let’s start with the new filter: Among the image search filters in the left-side column […]

• Register Now for Search Engine Land’s SMX East Conference – Rates Increase July 17

  Time is running out! Super Early Bird rates for Search Engine Land’s SMX East conference expire end of day Saturday, July 16th. Register now and pay only $1295 for three days of exceptional content and invaluable connections. SMX East will take place September 13-15 in New York City. Whether you are an experienced search marketer […]

• 4 Ideas To Improve IIS & .NET For Technical SEO

  In June 2011, I spoke at SMX Advanced about SEO issues that I commonly run in to during technical SEO site evaluations. The part of my presentation that dealt with Microsoft’s Internet Information Server (IIS) generated a lot of comments and questions afterward, so this column addresses some of those questions about how to improve […]

• AdWords Reporting Gets New Segmentation Option: Top Vs. Side Ads

  Google is rolling out AdWords functionality to let advertisers segment reports based on where the ad appears on the page — whether it’s above the organic search results or off to the right side. The feature will allow advertisers to determine whether the benefits they’d seeing from bidding their ads into a Top position are […]

• Today On Google+: Top Users Hide Followers, Gender Can Be Hidden & How Google+ Is Built!

  Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Googler Shares How Google+ Is Built I’m a technical lead on the Google+ team is an “ask me anything conversation” with Google engineer Joseph Smarr, Technical lead for Google+. Smarr answers 20+ questions on the […]

• Can You Dig Out Of Your Google Panda Hole By Offloading To Subdomains?

  The Wall Street Journal has an article out today reporting that Hubpages, acting on advice from Google, has found that using subdomains seems to have gotten some of their content to recover from a Panda penalty. By moving some of their content to new subdomains, it either has escaped the penalty or is being assessed […]

Search News From Around The Web:

Applications & Portal Features

• Bing Buy, hold or sell? Bing Finance can help you decide!, Bing Search Blog
• The Google Docs Help Center gets a makeover, Google Docs Blog
• ZIP and RAR support now available in the Google Docs Viewer, Google Docs Blog

Business Issues

• Eric Schmidt On Google’s Acquisition Strategy, TechCrunch
• Is Facebook Worth $100 Billion?, Wall Street Journal

Local, Maps & Mobile

• Apple taking massive bite of retail sales, USATODAY.com
• Live traffic information for 13 European countries, Google LatLong
• Bing Updates to Our Road Map Style, Bing Maps Blog
• Google Quickly Removes Most Review Spam in Moving Industry – More Remains at Google and Elsewhere, Mike Blumenthal

Link Building

• Content Based Outreach for Link Building, outspokenmedia.com
• Migrating from Yahoo BOSS To Majestic API, Majestic SEO Blog

SEO & SEM

• 13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign, Search Engine Guide
• ‘Top vs. Side’ Ad Performance Segmentation, Inside AdWords
• Life After Google PageRank – Part 2 of 2, Search Marketing Standard
• 6 Commonly Overlooked Onsite SEO Techniques for Bloggers, Karl Ribas
• ABC of SEO: C is for Content, Site Visibility
• An Endless Supply Of Adwords Ads For Your Split-Test Experiments, Certified Knowledge
• Bing Still Struggling in PPC as Google Readies Q2 Earnings Report, Rimm Kaufman
• Google Circles and the future of SEO copywriting, SEO Copywriting
• Google Not Using Your Title Tag?, Search Engine Roundtable
• Google’s Panda ranking algorithm changes SEO forever, Search Engine Guide
• How To Make An Infographic (& Market It), Search Engine People
• SEO and IT: Besties, Not Frenemies, Search Engine People

Social Media

• Google Profile Optimization: Branding, SEO and Social Media Marketing, BruceClay.com
• A Strong Case for Google Stream Modifiers, Eric Lander
• Google : It’s a man thing, CNET News
• Google Gets a Leg Up on Facebook, New York Times
• Twitter drives 4 times as much traffic as you think it does, blog.awe.sm

Video, Music & Image Search

• YouTube Uploader Adds Support For Resumability Via XHR, Search Engine Roundtable

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 7 Email Case Studies: Publishers Who Forget About the Fold – The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is set up, they might see the top inch or two of your email, or if you’re lucky, they have the preview pane set up on the left or right, enabling them to a good chunk of the beginning of your email. Most email clients don’t have that last feature as an option (and your users may or may not be informed enough to change it), so don’t go for the gold on that one.
• How To Use Google AdWords To Reach The People Who Didn’t Click On Your Ad – Cool post about re-marketing and (eventually) converting those people who've seen your ads a few times but haven't yet clicked.
• Why Google+ will fail: social networks grow like trees, not on them – Henry Copeland, CEO of Blogads, explains why he feels Google jumped the shark with Google+.  Social networks grow from the ground up, like trees, and are not simply built, like venues in amusement parks.
• Link Building with the Experts – 2011 Edition – Well, it’s that time of year again. Since 2007 I’ve been bringing together some of the best minds on link building for an interview series that has resulted in three amazingly educational posts on link building: