SearchCap: The Day In Search, July 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Technology Behind Google Rankings
  The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I’ll bullet point some of the key points for you all:…
• A B2B Paid Search Success Equation
  It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding…
• Speaking at SMX East (New York) and SMX London
  We’ve begun planning our two big autumn conferences: SMX East, taking place in New York on October 6-8, and SMX London, on November 4-5. As we’re developing the agendas, we want to hear from people who have solid ideas for potential sessions and are interested in speaking at one or…
• SMN Webcast Tomorrow on Tracking Paid Search Sales Leads
  In our next SMN webcast – this Thursday, July 17 at 1 PM EDT — Alissa Reuhl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system and evaluate conversion rates from a variety of factors such as search engines, websites, and…
• iPhone Frenzy, “All You Can Eat” Data, Mobile Internet Now At “Critical Mass”
  We will probably look back on last year’s announcement of the iPhone (1.0) as the seminal or galvanizing event of the mobile internet. In fact the events leading up to the iPhone were a decade or more in the making, but it’s the single moment when the mobile Internet came…
• Google Sued For Quality Of Ads On AdSense for Domains
  Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any…
• Report: AOL Merger Or Sale Likely In The Next Two Weeks
  Reuters is reporting that TimeWarner is seeking to strike a deal with either Yahoo or Microsoft for AOL. It says that talks between the companies “have taken on new urgency ahead of Yahoo’s Aug 1 shareholders meeting.”…
• Blinkx Offers “Red Label” Video Syndication Product
  Video search engine Blinkx, which has offered white label video search for some time, has introduced what it’s calling “blinkx Red Label.” It’s basically an API and hosted solution that allows smaller sites to use the service entirely for free. Larger sites with more volume are required to monetize the…

Search News From Around The Web:

Applications & Portal Features

• Finding the name behind the gmail address, SecuriTeam Blogs
• New version of Gmail iGoogle gadget, Googling Google
• Yahoo plans Groups improvements, News.com

Business Issues

• Google’s Path to Domination, Search Engine Watch
• Q&A: Google’s Tim Armstrong, Canadian Business Magazine
• Yahoo CEO allegedly admitted deal with Google would reduce competition, Los Angeles Times

Local, Maps & Mobile

• Enable Virtual Earth Inertia, Virtual Earth, An Evangelist’s Blog
• Our city in 3D, Google LatLong
• YPMobile Enjoying Early Success, Screenwerk

Link Building

• Linkbait 101: School’s In For the Summer, Jim Boykin
• How Good Is The Mainstream Media At Linking Out?, seoco.co.uk
• Money.co.uk With Another Story, Google Blogoscoped
• Tips For Outsourcing Link Building, Search Engine Roundtable

Paid Search & Contextual

• Answers to your referrals retirement questions, Inside AdSense
• AdWords Downtime: July 19, 10am-3pm PDT, AdWords API Blog
• DoubleClick unveils new Proposal Exchange platform, Google
• Google AdWords Policy Protects against Reverse Billing Mobile Content, Ophir Cohen
• Google Adwords: The Better You Get The Worse It Gets, Search Marketing Sage
• Introduction to Ad Planner webinar, AdWords Agency Blog
• LinkedIn DirectAds, The LinkedIn Blog
• PPC Conversion Landslide - Exploring a Slippery Slope, Search Marketing Standard

Searching

• Description of the Microsoft Office Servers Infrastructure Update: July 15, 2008, Microsoft

SEM Industry

• Schwag Addict Gets Redesigned, Schwag Addict
• SES San Jose: 15 Things Not to Miss, Online Marketing Blog
• Taylor Pratt: Search Blogger of The Day, The SEO Scoop
• YahooSarah Goes MIA - Blame Yahoo Publisher Network?, Search Engine Roundtable

SEO & SEM

• Goodbye Page Strength, Hello Trifecta - SEOmoz’s Latest Comparison & Analysis Tool, SEOmoz
• Online Reputation Management: What Goes Around May Be Total Crap, Cre8PC
• 10 Most Basic SEO Copywriting Rules, SEOptimise
• Destination Search Engine Marketing, Part III: Standing Out in a Sea of Thousands, Search Engine Guide
• Duplicate Sitemaps Should Not Cause a Problem with Google, Search Engine Roundtable
• Google Continues to Yo-Yo the Search Results, Search Engine Roundtable
• Online Marketing Tips Video: 5 Easy SEO Tips to Optimize a Website, Search Marketing Gurus
• When Being First Isn’t Worth It, Search Engine Watch
• Which Sections of Your Web Pages Might Search Engines Ignore?, SEO By The Sea
• Yahoo Directory bug lets you see your competitors clients, BlogStorm

Social Media

• Google App Engine Hackathon, SEOish
• Facebook NOT Launching App Payment System at f8, Inside Facebook
• What Getting Buzzed Says About Yahoo, GigaOM

Web Analytics

• Video Optimization and Analytics: A closer look at YouTube Insight, 10e20 Blog

Other Items

• Ask.com Ranks George Clooney as Users Favorite Batman, Ask.com Blog
• Gas relief, Yodel Anecdotal
• Our Googley advice to students: Major in learning, Official Google Blog
• Students surf their way to success, Official Google Blog

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