SearchCap: The Day In Search, July 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Has “Stabilized,” Reports $5.5 Billion In Q2 Revenues

    Google just reported second quarter earnings of $5.52 billion, representing “an increase of 3% compared to the second quarter of 2008.” The first quarter of 2009 was $5.51 billion, by comparison. So growth was flat quarter over quarter. According to Google CEO Eric Schmidt, Google’s business has “stabilized” and has seen growth in certain areas in [...]

  • Local Search Marketing: More Than Just Google

    From marketers to Wall Street analysts to the Department of Justice, everyone (even the general public) recognizes that Google is the 800-pound gorilla in the world of search. And particularly with the introduction of the generic 10-pack to Universal results, this fact largely holds true in Local Search as well. Google Maps has pulled even with [...]

  • 8 Dimensions Of Excellent Landing Pages

    Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives. Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”—that can [...]

  • Google Street View’s UK Charm Offensive Hits Coronation Street, Stonehenge

    Once upon a time, my evenings were spent watching the popular British soap opera Coronation Street. And once upon a time, I lived about five miles from Stonehenge. Living back in the US now, Google’s got me covered if I fancy a trip down memory lane. Google Street View is mapping both places — and [...]

  • Google Sets & Squared: Powerful Keyword Research Tools

    One of the toughest challenges facing pay-per-click marketers is keyword expansion. Marketers need to be adept at selecting keywords that will not only drive traffic, but more importantly, will drive conversions in a cost-effective manner. As competition intensifies, identifying unique, high quality keywords becomes increasingly important-and difficult. While basic keyword research remains important, search marketers [...]

  • Yahoo!’s Rich Ads In Search – Are Video Ads Golden?

    Yahoo’s Rich Ads in Search (RAIS) combine paid search with rich media to further engage consumers within Yahoo search results. These ads provide an effective and clever approach to cross-channel marketing. With these new ads, advertisers are given the opportunity to market their business beyond the typical paid search ad copy. Their Yahoo paid search [...]

  • Yahoo Dominates The Web, Just Not In Search

    Gigaom writes that although Yahoo is number two at search, they are still number one at so many other things. That is exactly what Carol Bartz, Yahoo’s CEO, wants to communicate with the world, that Yahoo is not just a search company and does great things also outside of search. Gigaom reached out to comScore [...]

  • Google For iPhone Adds “My Location” Feature

    When the new iPhone operating system came out, version 3.0, mobile Safari was able to pass your location to the browser. Google recently updated the iPhone version of Google to allow searchers to send Google their location, which should help make the search results more tailored to that searcher. When I first looked at how [...]

  • Google Announces “Favorite Places” Amid SMB Sales Event

    Yesterday Google held a private event for small businesses (SMBs) at San Francisco City Hall hosted by SF Mayor Gavin Newsom. Private it was. As I searched for the email confirming that I was “on the list” (because I was told I wasn’t on the list when I arrived), I saw the gatekeepers turn many [...]

  • Is Most Of SEO Just A Boondoggle?

    The SEO industry is beset with people who are making unnecessary changes to client websites based on unfounded theories that at best produce the teeniest boost to the site, and at worst “fix” problems that never existed in the first place. Jill Whalen explains why most of SEO is just a boondoggle.

  • What Happened To Google’s ‘Commitment To Transparency’?

    It’s no secret that Google — and other search engines — uses a variety of factors to customize search results: your search history, your location, and so forth. If you misspell a word, search engines often guess what you intended to type and show auto-corrected results. But on Google’s search results pages, it’s becoming [...]

  • Bing: It’s The Relevancy, Stupid

    Lost in the shuffle of yesterday’s report about Bing’s impact on the search industry was some interesting and, for Microsoft, potentially valuable feedback on its new search engine. The J.P. Morgan report (available to the company’s clients at mm.jpmorgan.com) is based on a survey of 763 U.S. adults and their search behavior during June — Bing’s [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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