SearchCap: The Day In Search, July 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role

    CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. UPDATE: Yahoo has now confirmed this news. Read on for the full text of the announcement. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products [...]

  • Switchboard Tags: Like Canonical Tags, But For Mobile SEO

    When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it. But the second option Google discussed got lost in the headlines: increased support for purpose-built [...]

  • Want To Speak @ SMX East? Here’s How

    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2012, October 2-4, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch [...]

  • Invisible Businesses In Google’s Local Search – The Problem No One Sees

    Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how is it that these businesses have made themselves invisible? To [...]

  • Infographic: Describing Your Content Better With Google Rich Snippets

    Rich snippets are a way that Google provides more information about a web page than standard short text descriptions. Number of stars for a review, business location, video images, price ranges, event times and more might all be shown. How do you get rich descriptions? Google might do it naturally for your site, but there [...]

  • How To Leverage Brand PR To Drive SEO & Social Media

    In most enterprises, PR generally focuses on creating a certain image or viewpoint about a company or its products. In doing this, PR departments seek to get coverage in print media and develop relationships with thought leaders and influencers in the company’s market space. The general purpose is to build the brand, resulting in increased [...]

  • How Best Practices Differ In Small & Large Accounts

    There are a lot of great articles written about paid search and best practices. However, almost all these articles ignore one important aspect of paid search: account size. For instance, it is a best practice to bid at the keyword level, and every large account should be doing that on most of their keywords. However, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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