Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. UPDATE: Yahoo has now confirmed this news. Read on for the full text of the announcement. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products [...]
- Switchboard Tags: Like Canonical Tags, But For Mobile SEO
When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it. But the second option Google discussed got lost in the headlines: increased support for purpose-built [...]
- Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2012, October 2-4, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch [...]
- Invisible Businesses In Google’s Local Search – The Problem No One Sees
Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how is it that these businesses have made themselves invisible? To [...]
- Infographic: Describing Your Content Better With Google Rich Snippets
Rich snippets are a way that Google provides more information about a web page than standard short text descriptions. Number of stars for a review, business location, video images, price ranges, event times and more might all be shown. How do you get rich descriptions? Google might do it naturally for your site, but there [...]
- How To Leverage Brand PR To Drive SEO & Social Media
In most enterprises, PR generally focuses on creating a certain image or viewpoint about a company or its products. In doing this, PR departments seek to get coverage in print media and develop relationships with thought leaders and influencers in the company’s market space. The general purpose is to build the brand, resulting in increased [...]
- How Best Practices Differ In Small & Large Accounts
There are a lot of great articles written about paid search and best practices. However, almost all these articles ignore one important aspect of paid search: account size. For instance, it is a best practice to bid at the keyword level, and every large account should be doing that on most of their keywords. However, [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Simpler LinkedIn Homepage Rolling Out To The Masses
- Senate Hearing To Examine Facebook’s Facial Recognition
- The Google Nexus 7 Tablet: Perfect For When The iPad Is Too Much
- What We Can All Learn From The Slow Demise Of Flickr And Last.fm
- Leveraging Programmatic Media Buying To Expand Reach And ROI Of Retargeting Campaigns
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Zuckerberg Says Mobile Shift Is His Biggest Challenge, Bloomberg
- France: Google may have to censor for piracy after all, gigaom.com
- How Google is becoming an extension of your mind, CNET News
Local, Maps & Mobile
- Apple May Meet Tablet Competition With a Smaller iPad, New York Times
- The Most Important Tech Company You’ve Never Heard Of, BuzzFeed
- Best “Events” Sites for Local Search Citations, Links, and Visibility, LocalVisibilitySystem.com
Link Building
SEM Industry
- Google Stop Search Quality Highlight Posts Or Summer Break?, Search Engine Roundtable
- Optimizing for Local Search – Interview with Mike Blumenthal [Video], blog.milestoneinternet.com
SEO & SEM
- First Thoughts On Google’s New Tabbed Sitelinks, SEOmoz
- 3 things that SEO copywriters need to know…right now!, SEO Copywriting
- App Store SEO: The tools we used, Invantory
- Stop Questioning Negative SEO — It Exists and It May Kill Your Niche, SEO Book
- Why That Mystery Mate Can’t Do SEO, koozai.com
- 100 Lessons Learned from 10 Years of SEO, quicksprout.com
- 3 Guidelines for International SEO, Search News Central
- 7 Habits of Highly Effective SEO, Search Engine Watch
- How To Work With Exact Match Domains Post-Penguin, Search Engine People
- Negative SEO: Chapter Two!, Canadian SEO
- On web semantics, Official Google Webmaster Central Blog
- Online Journalism: eHow, Journatic & Narrative Science, SEO Book
- Political SEO – Can it be done?, State of Search
- Quality Score Now Takes Device Type into Account, Certified Knowledge
- The Cost of SEO: How Much Should You Pay?, BruceClay.com
- The Fallacy of Google AdWords Impression Share, Search Engine People
- Top 3 Ways to Self-Automate Your PPC Account Work, PPC Hero
- Why Webmasters Aren’t Replying to Your Outreach, SEOmoz
Social Media
- This guy wants to build a new, better Twitter, SplatF
- Google+: RIP or…?, State of Search
- More details in new Twitter for BlackBerry, Twitter Blog
Video, Music & Image Search
- Google Fixes "Search By Image" For IE9 Users, Search Engine Roundtable
Related Topics: Channel: Other | SearchCap
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