SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]
Barry Schwartz on July 16, 2013 at 5:04 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specifications for Google Shopping product feeds. The key change was the addition of the unique product identifier (UPI) for custom […] - SMX East Super Early Bird Rates Expire Next Week. Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on September 30. Secure your spot, get the lowest rates available before they expire next week – register […] - Google Testing PLA Expansion To Show 16 Product Listing Ads
Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs. Upon clicking the expansion arrow, the […] - Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013
Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These stats and more come from […] - Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?” This time, Google’s […] - Building An Enterprise-Level Search Marketing Team: Part 1
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch. Your Foundation: The Search Guru My first recommendation is to start […] - How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Amazon Raising Miniumum Bids On 60 Product Ads Categories
- Foursquare Introduces In-Venue “Check-in” Ads On CPA Basis
- Google Analytics Updates Segmentation To Simplify & Make More Powerful
- Mayer Doing Terrific Job At Yahoo But Skeptics Remain
- Google Play Store Website Gets Redesign With Bigger Thumbnails & More White Space
- Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts
- Native Advertising, WTH?
- How To Organize Resources To Unlock The True Power Of Distributed Data
- This Week On Vine: The Bieber Effect, Celebrating Wimbledon & Celebrity Crossovers
- Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When
- Yahoo Opens Wishlist For Inactive Usernames, Hopes To Avoid Identity Cataclysm
Search News From Around The Web:
Industry
- Baidu to Pay $1.9 Billion for Chinese App Store Operator, New York Times
- Google launches program that aims to support UK non-profit organisations, The Guardian
- Piracy War: Google Seen As Unwilling Ally, Needs to Curb Pirates, Variety
- Report: Apple mulling $280M purchase of PrimeSense, the Israeli 3D body sensor firm behind Microsoft Kinect, 9to5Mac
- Speedo International appoints iCrossing for SEO and SEM strategy, The Drum
Local & Maps
- Growing our Map Maker community in Europe, Google LatLong
- Scaling the heights of the Eiffel Tower, Google LatLong
Link Building
- How can I get examples of bad links to my site?, YouTube
- A 10-Step Plan for How To Recover From Penguin 2.0, famousbloggers.net
- Analyzing and Disavowing – The Sound of Silence, internetmarketingninjas.com
- More Data for All Users, Majestic SEO Blog
- Tradebit – A Penguin Recovery Case Study, LRT Link Research Tools
Searching
- Keyboard Shortcut To Search By Voice Via Google Desktop Search, Search Engine Roundtable
SEO
- 5 Essential Tools For Every In-House SEO Marketer, Search Engine People
- 50+ SEO Audit Questions and the Tools to Answer Them, stuntdubl.com
- Can You Hide Links Without Worry When Doing Responsive Design?, Search Engine Roundtable
- How Affiliates Can Implement Future-Proof SEO, Search Engine Watch
- How Klout and Social Signals are Affecting Search Results, artofblog.com
- SEO experts weigh in: Authorship, social SEO, link building & Schema, seocopywriting.com
- What Does Google Want To Rank? Useful Web Sites, Search Engine Roundtable
SEM / Paid Search
- Christmas In July – Preparing for the Holiday Season, ppcchat.co
- Managing Content Bid Dimensions in AdWords API, Google Ads Developer Blog
- Q2 Data Indicates Sustained Growth in Paid Search | Josh Dreller, Kenshoo Blog
- Targeted Pay-Per-Click Advertising: How to Bring the Aisle to the Online Shopper, KISS Metrics
Search Marketing
- Google Says Stand on One Leg, internetmarketingninjas.com
- Kenshoo Unveils ActiveCluster[TM] Technology, Taking Algorithmic Bidding for Search Engine Marketing, PR Newswire
- New AuthorityLabs Features for Better Domain and Keyword Management, authoritylabs.com
Strategy
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.