SearchCap: The Day In Search, July 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel
  T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How to explain the origins of […]
• Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
  This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.” As […]
• Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
  Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a topic I’ve personally been tracking very closely, as my own site is impacted by […]
• Does Weather Affect Site Traffic & SEM Performance?
  Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic (which in turn would affect their paid search bidding strategies). There appear to be three competing hypotheses about weather affecting site traffic: Hypothesis #1: Site traffic is negatively correlated with weather quality […]
• A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
  Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this: Google is transitioning from universal search results to entity search results. In […]
• Maximizing The Synergy Of Paid Search & Social
  Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research from Pew Internet shows that more than two out of […]
• Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
  The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Has $14 Billion Quarter But Misses Earnings Estimates
• Facebook Well Ahead Of Google, Yahoo In Social Logins [Gigya]
• Gigya: Only 2 Percent Of Social Sharing Happens On Google+
• South Korea Drops Antitrust Investigation Against Google
• 2013: The Year In Google SEO So Far
• Mobile US & UK Facebook Users Jumped Roughly 20% In June, Mobile Ads Now 30% Of All Revenue
• Measuring Brand Perception & Strength With “This Is Not Spam”
• Adobe Social Adds Instagram, Flickr & Foursquare Support Among New Features
• Yahoo Buys Mobile Ad Tech, Now What About Reach?

Search News From Around The Web:

Industry

• Everything you need to know about PRISM, The Verge

Local & Maps

• Preparing Your Business for the New Google Maps, Search Engine People
• The Yext Quarterly: Social & Local, The Yext Blog
• Where are we going to eat? See inside before you decide!, Google LatLong

Link Building

• 5 Important Link Removal Facts Post Penguin 2.0, Search Engine Journal
• SEO Link Bait Techniques and Examples, Link-Assistant.Com

Searching

• 8 Tips for Better Results with Facebook Graph Search, raventools.com
• Even More Formulas… for Everything—From Filled Algebraic Curves to the Twitter Bird, the American Flag, Chocolate Easter Bunnies, and the Superman Solid, Wolfram|Alpha Blog
• Google Advanced Search CSS Bug Prevents Some Searches, Search Engine Roundtable
• This is why you dislike Bing, betanews.com

SEO

• 4 Ways to Optimize Your Facebook Page For Search, BruceClay.com
• 9 Experts and a Summary: What Makes an Ideal SEO Employee?, Moz
• INFOGRAPHIC: 9 Steps Toward Facebook Graph Search Optimization, All Facebook
• Is There Value In Your SEO Rankings?, Search Engine Journal
• Local Keyword Research: 3 Ways to Use Google, Search Engine Watch
• SEO Cheat Sheet: 15 Common Oversights Found During Site Audits, Search Engine Watch
• StackOverflow stole all our search traffic!, DaniWeb

SEM / Paid Search

• 5 AdWords Filters You Can Use Right Now, Luna Metrics
• Causes Of A Low Click Through Rate In Google AdWords, koozai.com
• Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared?, www.wordstream.com
• How to give the $20 billion search ad industry a kick in the pants, VentureBeat
• Mastering PPC: Ad Extension Basics, Part 2, SEER Interactive
• Save Time With The Ten Minute PPC Audit, PPC Hero
• When Bigger Isn’t Better: How Small Companies Can Win at PPC, Small Business Trends

Search Marketing

• The Crisis of Search as we know it. My #MozCon recap, State of Search