SearchCap: The Day In Search, July 19, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Local.com Acquires B2B Local Search Provider PremierGuide
  Local search destination Local.com, which recently announced two local and mobile search patents, has acquired PremierGuide for approximately $2 million. PremierGuide is a white label provider of local search functionality and listings to third party publisher sites (newspapers and local TV affiliates) and has a large roster of clients. I…
• Understanding Search Engines Duplicate Content Issues
  I admit it. I am a search engine geek. Because I have a passion for understanding search usability, one of my particular interests is duplicate content filtering. If you want to really irritate searchers, present the same content to them in all or most of the top 10 positions…
• Everyscape Taking A Social Approach To Building The ‘3-D Web’
  Immersive 3-D mapping site Everyscape, which will formally launch this fall, has announced “The People’s World Project” which seeks to involve the community in voting for the next cities that EveryScape builds out. The company plans to launch with photorealistic, 3-D environments for 10 US metropolitan areas, five of which…
• EU May Want More Cookies From Google
  News.com reports on a positive but cautious response to Google’s previous announcement that it would reduce its data/cookie retention time to two years. A promiment member of the EU’s Article 29 Data Protection Working Party told ZDNet that there would be discussion regarding whether Google had “gone far enough.” Microsoft…
• Google News Expands Help Center For Publishers
  The Google News Blog announced they have expanded the Google News help section for publishers. The new help section has a wealth of information for those interesting in submitting content to Google News, as well as troubleshooting documents on issues with content already in Google News. I should also note…
• Google Shuts Down Related Links Product
  Google Stops “Related Links” Service from Google Blogoscoped reports that Google has stopped their Related Links product without telling anyone. Google told Philipp Lenssen that they shut down Related Links on April 30th. They said they decided to pull out the most “compelling functionalities of Related Links and integrated them…
• When Ignorance Isn’t Bliss: What You Don’t Know About Your Web Site Can Hurt You
  It’s tough to be a small business in today’s fast paced world. Small businesses not only have to know their core industry inside out, but now they have the additional burden of being proficient in online marketing. Since many small businesses have limited staff, most people within these companies…
• Report: Click Fraud Reaches 15.8% In Q2 2007
  The Click Fraud Network released (press release) figures for the second quarter of this year, showing click fraud has increase to 15.8% from 14.8% in the previous quarter or 14.1% from Q2 2006. One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase…
• House & Senate To Review Google’s Acquisition Of DoubleClick
  Congress to Examine Google-DoubleClick Deal from the New York Times reports that Google’s executives will be called on to testify in from of the U.S. House and Senate committees over the DoubleClick acquisition. There has been a lot of opposition to this acquisition, leading to an FTC filing asking for…
• You’ve Got Mail! Google Webmaster Central Gains Message Center
  The Google Webmaster Central service has gained a new "Message Center" area that will initially be use to notify site owners of official spam penalty problems and eventually used to communicate about other issues related to site inclusion at Google. You’ll find the message center when you log into Google…

Search News From Around The Web:

Applications & Portal Features

• Social Gmail, Google Operating System

• Ten new languages, Google Docs & Spreadsheets Blog

• Lifehacker Top 10: Top 10 Unofficial Gmail Apps and Add-ons, Lifehacker
• Google SketchUp for Dummies, Googlified
• Google Docs & Spreadsheets tells you how dumb you are, Download Squad

Business Issues

• Playing Nicely Together: Ask Sponsored Listings and Microsoft Deliver Search Advertising to Small Businesses, Ask.com Blog
• Baidu faces new lawsuit over music piracy, Xinhua
• Can Google Defy Gravity Again? Probably, Forbes.com
• Google takes its ad system into the video-game market, Seattle PI
• Google’s cookie cut may not be enough for EU, News.com
• Making government information more accessible in Michigan, Google Public Policy Blog

Conferences

• SMX Alert for July 2007, SMX Blog

Local, Maps & Mobile

• What, no hybrids for Google camera cars?, News.com

Paid Search & Contextual

• Yahoo Mobile: Pinpoint Advertising and Search Marketing, 10e20
• Should We Worry About Bots Inflating Google AdSense Impressions?, Search Engine Roundtable
• Google’s Anti Arbitrage Theory, SEO Home
• Google Not Always Disclosing Ads, Google Blogoscoped
• You work hard for the money, Inside AdSense

Searching

• Exalead Search Now Being Used on Directory Site in France, ResourceShelf
• Why Ask.com Will Never Topple Google, Bruceclay.com
• Resource of the Week: Patent Searching for the Rest of Us, ResourceShelf

SEM Industry

• Search Engine Watch to Undergo Major Redesign, Search Engine Roundtable
• Going Green with Search Engine Marketing, Reviewlicious

SEO & SEM

• New Premium Services – Link Directory & Juicy Link Finder Tool + New Pricing, SEOmoz
• How to Get Links – Wikipedia, DaveN

• Search Engines Crawling FAQs to Learn How to Answer Questions?, SEO By The Sea

• New free Google rank checker by datacenter, SEO Scoop
• Is There Any Benefit to Long Term Directory Links?, Search Engine Roundtable

• Understanding Google from Spidering to Results, Search Engine Journal

Social Media

• Three Examples of Viral Content to Emulate, SEOmoz

• The Power of Digg Top Users (One Year Later), Pronet Advertising
• Recent Presentations from Seminar Series: Web Search and its Future, Semantic Web, Social Net Mining, Sponsored Search and More, ResourceShelf

Video, Music & Image Search

• Angry “YoungTubers”, Google Blogoscoped
• Looks Like YouTube Is Going Widescreen, InsideGoogle
• Creating Link Love With Informational Videos, Search Engine Watch

Other Items

• BusinessJournals.com Beta Testing Company Profiles, Info About More than 880K Companies Available, ResourceShelf
• Google Cologne – A Few Dabs and You’re #1 With the Ladies, Marketing Pilgrim

Hot Items From Sphinn:

• Google Webmaster Central Gains Message Center
• Bricks & Mortar 2.0: Treat Me Online Like I’m In Your Store
• How Does Google Handle Duplicate Content? Let Eric Count Up 15 Ways
• Sphinn It Plugin for Wordpress! It’s now that easy to Sphinn it!
• 10 Questions With Lisa Barone
• New Free Google Rank Checker By Datacenter
• Video Ranking Factors Broken Down by Relevancy