SearchCap: The Day In Search, July 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Pillars Of Strategic SEO & A Primer On Website Design

    Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see. Analysis – The Bedrock Of Strategic SEO Every business exists to serve a marketplace while [...]

  • Singular vs. Plural: What Search Queries Can Tell You About Your Customers

    “Remember: Y’all is singular. All y’all is plural. All y’all’s is plural possessive.” – Kinky Friedman In display or social advertising, the marketer can reach customers with different offers based on demographics or behavioral signals. This is not so in search where one only has the query searched as the fundamental mode of segmentation. This [...]

  • As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?

    Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn’t improve, Yahoo might go looking for a new partner, which could include Google. Let’s explore how the deal has continued to falter, quarter-after-quarter, and [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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