SearchCap: The Day In Search, July 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Search Assist Adds Real Real Time Queries

  The Yahoo Search Blog announced that Yahoo Search Assist, the as you type search suggestion feature, now shows real time information as you type your query.
  The example given was searching for [netherlands vs] and as you type, you will see it show [netherland vs brazil], which is today’s match. Here is a screen capture:

  But […]

• 11 Inventory Sources For Keyword Marketers

  It’s been a decade of paid search, and once broadband usage hit critical mass, search volume has pretty much climbed at a steady, predictable rate. Last month’s U.S. searches (on search engines) totaled almost sixteen billion and we have a good idea of when it will hit seventeen. Sure, individual keyword volume will always be […]

• An Open Letter To Bing: 50 Ways You Can Beat Google

  “Greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all its forms… has marked the upward surge of mankind.” – Gordon Gecko, Wall Street
  Dear Bing,
  Come autumn, you will be powering Yahoo’s search algorithm. But let’s […]

• Google Launches Useful, Curious “Ad News”

  Here’s something useful for people who pay attention to search and advertising for a living: Ad News. Powered by Google News, it selectively delivers stories from news sites and blogs and is organized by topic: search, display, mobile advertising, traditional media, etc. It also contains links to selected Google blogs.

  One can also search Ad News, […]

• Google Scholar Adds Cited By Search

  The Google Scholar Blog announced a new feature where you can search for citations of a search result, or paper. Google calls this “searching within this set.” To try it out, go to Google Scholar, search for something and click on “Cited by.”
  Here is a picture:

  Gary Price does a more detail analysis of […]

• Key Information Architecture Concepts Every SEO Should Know

  SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a successful site architecture.

• Google Error Allowed BP To Violate Ad Guidelines

  It’s well known to many at this point that BP has been advertising on Google to get its public relations message out. Today, it turns out that some of those ads have been violating Google’s guidelines — in particular, a rule that requires showing people the site they’ll be going to when clicking on an […]

Search News From Around The Web:

Applications & Portal Features

• Exclusive Video Of Unreleased Google Voice Desktop App, TechCrunch
• A Fresh New Look For USA.gov Debuts on the Web; Lots of Attention to Mobile Apps, ResourceShelf

Business Issues

• Baidu to recruit engineers from Silicon Valley, People’s Daily Online
• Google vs. China, the Sequel, New York Times
• Creative Commons Beta Testing Redesigned CC Search, ResourceShelf
• Google to Announce Second Quarter 2010 Financial Results, Google Investor Relations
• Google’s Eric Schmidt: You can trust us with your data, Telegraph

Local, Maps & Mobile

• Google Android Sales Reach 160,000 A Day; Growing By 60 Percent Every Month, paidContent.org
• Apple Still Allowing Targeted Google Ads, Wall Street Journal

Link Building

• The Beginner’s Guide to Getting Links From Bloggers (Video), SEOmoz
• Top world domains by backlinks, blog.majesticseo.com

Paid Search & Contextual

• More Questions and Answers about the Search Alliance, Yahoo! Search Marketing Blog

Searching

• Finding soccer stats with the Google Search Appliance, Official Google Blog
• Calculating Degree Days with Wolfram|Alpha, Wolfram|Alpha Blog
• DMOZ Planned System Outage Notification, DMOZ Blog
• Google Kills 100 Result Output Page? Scroogle Taken Down Again, Search Engine Roundtable
• Google researcher says friend groups may give it a window to best Facebook, VentureBeat
• Users Revolting Over Google News, Google Doesn’t Care, Search Engine Roundtable
• Using Google Trends in Excel to compare years, Ogletree

SEM Industry

• Video Recap of Weekly Search Buzz :: July 2, 2010, Search Engine Roundtable

SEO & SEM

• Essential Tools For SEO on a Budget, Read/Write Web
• Google Webmaster Tools Reporting Slow For New Sites, Search Engine Roundtable
• Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 3, Search Engine Guide

Social Media

• Google CEO Schmidt gives crafty non-denial on forthcoming social network, VentureBeat
• Twitter research tool, Joho the Blog
• Helping Newcomers Connect to Interests, Facebook

Video, Music & Image Search

• Facebook Adds Face Detection To Photos, All Facebook
• Google to launch music service alongside Android 3.0, Know Your Cell
• Strike you’re out! Or maybe not?, YouTube Blog

Web Analytics

• Introducing Blogger Stats, Blogger in Draft
• Campaign Data Issue Being Corrected, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 9 Steps to Diagnosing Lost Search Engine Traffic
• I Listened to Google and I Failed
• Paid Links Aren't Bad — Disruptive Links Are
• 8 Greyhat Tactics SEOs Are Using, Use at Your Own Discretion!