SearchCap: The Day In Search, July 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Seeks Privacy Counsel With Gov’t Ties

    Google Watch points out a job posting on the Google site for “Privacy Policy Counsel” based in Washington, DC. Given that Google is under much more pressure and scrutiny from the US Department of Justice these days, this kind of hire makes sense. Google is recognizing that it’s got to build direct relationships with legislators [...]

  • Alan Rimm-Kaufman Passes Away After Courageous Bout With Leukemia

    The editorial staff at Search Engine Land has just learned that over the weekend, on July 18th, Alan Rimm-Kaufman passed away following a 16 month long battle with leukemia. He bravely faced countless rounds of chemotherapy and a bone marrow transplant in hopes of a cure. Alan Rimm-Kaufman was just 41 years young, and is survived [...]

  • Search The Moon With Google Earth For Moon

    Today is the 40th anniversary of the Apollo 11th mission where man landed on the moon. To celebrate the anniversary, Google announced the launch of Moon in Google Earth. You can now use Google Earth to explore, fly around and search the moon. Here is the video blog post explaining this announcement:

    The Google LatLong [...]

  • AOL CEO Tim Armstrong: “The Model Is Disney”

    It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent TimeWarner later this year. There are a slew of interviews out this morning in which Armstrong assesses his first 100 days, the state of the business and gives some indications of [...]

  • Bing To Ramp Up MSNBot 2’s Workload

    Microsoft announced that MSNBot 2, which is currently in beta, may be ramped up a lot more and webmasters might begin to notice the new bot in their log files. The new bot has been out there since December 2008, and the useragent is just about the same as the original bot. New Bot: msnbot/2.0b (+ Current [...]

  • 5 Ways To Track Phone Calls Generated From PPC Clicks

    The web has given us the ability to track amazing amounts of data. However, that data is only easy to track when the actions take place online. When you conduct business via the phone, in-store, or other ways that cause the user to go offline, the reliability of data begins to suffer. There are several companies [...]

  • SMX East Pre-agenda Rate Expires this Friday, July 24 – Don’t Miss Out – Register Today!

    Attend Search Marketing Expo – SMX East October 5-7 in NYC and become be a more effective, innovative and inspired internet marketer. Register by this Friday, July 24th and pay only $1095 for three days of exceptional content, invaluable connections, and all with the essential conveniences SMX events provide. The editors of Search Engine Land [...]

  • Leveraging Competitive Intelligence For Link Building Campaigns

    One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. Let’s explore the good things you can do [...]

  • Should You Geotag Pages For Local SEO?

    Geotagging, the practice of associating precise geocoordinates with webpages or other content, has been around for a while and has seen some popularity increase as sites such as Flickr and Panoramio have adopted the practice. Is it worthwhile for your locally-oriented site as well?

  • Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?

    Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done some more digging, which supports the case. In my test, Twitter seems to have sent 500% to 1600% more traffic than log files or hosted stats packages like Google Analytics might show. How Twitter [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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